Top 5 Blueprint Alternatives in 2024

Blueprint is a marketing platform specializing in SMS and WhatsApp marketing for eCommerce businesses. While it offers robust tools for these channels, creators looking for email marketing solutions might need alternatives. Below, we will explore some options that can centralize email marketing for your creator business.

What is Blueprint?

Blueprint offers SMS and WhatsApp marketing solutions tailored for eCommerce businesses. It helps brands connect with their customers through text messages, providing tools for customer feedback, flexible subscriptions, and intelligent cross-selling and replenishments. Blueprint's no-code integrations with popular eCommerce platforms like Shopify and Klaviyo make it easy to implement. By enhancing customer retention and engagement, Blueprint helps brands reduce churn and increase repeat purchases, leading to additional revenue streams.

What to Consider When Selecting a Blueprint Alternative?

1. Integration Capabilities: Ensure the platform integrates seamlessly with your existing tools like Shopify, Klaviyo, and other eCommerce solutions.  
2. Automation Features: Look for robust automation options that can handle tasks like email campaigns, customer segmentation, and personalized messaging.  
3. Scalability: Choose a solution that can grow with your business, offering features like advanced analytics, A/B testing, and high deliverability rates.  
4. Ease of Use: Opt for a user-friendly interface that requires minimal technical skills, allowing you to focus on content creation and audience engagement.  
5. Customer Support: Reliable customer support is crucial. Look for platforms offering 24/7 support, comprehensive help resources, and community forums.  

Best Alternatives to Blueprint

1. Beacons

Beacons is an all-in-one creator platform that empowers over 5 million creators, including Green Day, Sia, Jeremy Lin, and Jack in the Box, to manage their audience and business all in one place. With Beacons, creators can send emails to fans, set up online stores, and secure brand deals using a full stack of tools. The platform's AI-powered capabilities streamline tasks, making it easier for creators to focus on what they do best. For more on their email marketing features, check out Email Marketing for Creators.

Pros of Using Beacons

Beacons offers a range of benefits that make it an attractive choice for content creators. Here are three key advantages:

• Cost Savings: Beacons is price competitive and even offers a free tier. This can save creators significant money compared to using multiple separate tools. For instance, the combined cost of tools like Linktree, Mailchimp, and Gumroad can add up to $160 per month, whereas Beacons provides these features at no cost.  
• Data Syncing: Beacons automatically syncs data across tools, providing better insights and saving time. This seamless integration ensures that all your creator tools work together, offering a unified view of your business and audience engagement.  
• All-in-One Platform: Beacons combines multiple tools into one platform, eliminating the need for multiple subscriptions. This not only simplifies management but also enhances efficiency, allowing creators to focus more on content creation and less on administrative tasks.  

For more information, visit Beacons.

Pricing

Beacons offers a range of pricing packages to suit different needs and budgets. Here are the available plans:

• Free Plan: $0 (Free forever)
• Creator Pro: $8.33 per month (billed annually) or $10 per month (billed monthly)
• Store Pro: $25 per month (billed annually) or $30 per month (billed monthly)
• Business Pro: $75 per month (billed annually) or $90 per month (billed monthly)

Reviews

Beacons boasts an impressive overall rating of 4.9 out of 5 from 16 reviews. Users praise its usefulness, especially for creators starting out, and the continuous addition of thoughtful and useful tools. The product is lauded for its user-friendly design and the value it provides in both its free and paid versions. For more details, visit Beacons Reviews.

Who Should Use Beacons?

Beacons targets content creators, influencers, and small businesses looking to centralize their operations and enhance their digital presence. With features extending far beyond email marketing, such as online stores and brand deal management, it is particularly beneficial for creators who need a comprehensive, all-in-one platform to manage their audience and business activities.

2. Subtext

Subtext is an SMS marketing and text messaging platform designed for direct audience engagement. It allows users to bypass algorithms and inbox clutter by facilitating real-time, direct text exchanges with their audience at scale.

Pros of Using Subtext

Subtext offers several unique features that make it stand out in the crowded field of SMS marketing and text messaging platforms. Here are three key advantages:

• Immediate, Reliable Communication: With a global coverage and a 98% or better open rate, your messages are read quickly, ensuring timely engagement with your audience.
• Insider Community Creation: Subtext allows for exclusive interactions with VIP supporters through private Q&As and premium content, fostering a sense of community and loyalty.
• Troll-Free Environment: By limiting message visibility to subscribers only, Subtext ensures productive and positive conversations, free from the negative impact of trolls.

Cons of Using Subtext

• Limited File Extension Recognition: Subtext only recognizes a limited number of file extensions, making it difficult to edit certain file types without renaming them. This can be inconvenient for users who work with a variety of file formats.
• File Name Restrictions: The app refuses to open or create many files based solely on the file name, which can be seen as a relic of older operating systems. This limitation forces users to constantly rename files, adding unnecessary steps to their workflow.
• Lack of Advanced Features: Subtext lacks some advanced features that users might expect, such as a "replace all" function in search and replace. This can hinder productivity for those who need more robust text editing capabilities.

Pricing

Subtext offers a range of pricing packages tailored to different needs and budgets. Here are the available plans:

• Starter Plan: $99 per month
• Professional Plan: $499 per month
• Enterprise Plan: Custom pricing

Reviews

Subtext Reviews

Subtext has an impressive rating of 4.8 out of 5 based on user reviews. Generally, people appreciate its simplicity and functionality as a basic text editor, though some note limitations with file extensions and advanced features. For more details, visit Subtext on the App Store.

3. Luma

Luma is a platform designed to help users set up and manage events. It allows users to create event pages, invite friends, and sell tickets. The platform emphasizes ease and enjoyment in hosting memorable events.

Pros of Using Luma

Luma offers several unique features that make it stand out as an event management platform. Here are three key advantages:

• Effortless Event Setup: Create event pages with ease, making the process quick and enjoyable.
• Integrated Ticket Sales: Sell tickets directly through the platform, streamlining the entire event management process.
• Seamless Invitations: Invite friends and attendees effortlessly, ensuring everyone stays informed and engaged.

Cons of Using Luma

• Limited Awareness: One of the main drawbacks of Luma is its limited visibility. Despite its useful features, many potential users are unaware of the platform, which can hinder its growth and the development of new features.
• Small User Base: The platform's relatively small user base means fewer opportunities for community engagement and feedback. This can slow down the pace of improvements and updates, making it less dynamic compared to more popular event management tools.
• Lack of Advanced Features: While Luma excels in ease of use, it lacks some advanced features that more experienced event organizers might expect. This can be a limitation for users looking for more robust event management capabilities.

Pricing

Luma offers a range of pricing packages to cater to different event management needs. Here are the available plans:

• Luma (Free): Free, forever.
• Luma Plus: $59 per month, billed annually.
• Enterprise Plan: Custom pricing (contact Luma for details).

Additionally, Luma Plus users can opt for add-ons to increase their weekly sends for invites and newsletters:

• 10,000 weekly sends: $26/month
• 25,000 weekly sends: $66/month
• 50,000 weekly sends: $111/month
• 75,000 weekly sends: $151/month
• 100,000 weekly sends: $191/month

Reviews

Luma has an overall rating of 4.8 out of 5. Generally, users appreciate its functionality and ease of use, highlighting its potential and expressing a desire for wider adoption to help improve the platform further.

4. Kajabi

Kajabi is an all-in-one platform that equips you to build your ideal business. No matter your creator needs, we'll provide the tools to succeed. All under one roof.

Pros of Using Kajabi

Kajabi offers several unique features that set it apart from other platforms. Here are three key advantages:

• AI Course Builder: Instantly create courses using AI, making content creation faster and easier.
• Branded Mobile App: Grow your business with a custom mobile app, providing a seamless experience for your audience.
• Creator Studio: An easy-to-use editing tool for creating high-quality content, enhancing your creative process.

Cons of Using Kajabi

• High Cost: Kajabi is often criticized for its high pricing, which can be a significant barrier for small businesses or creators who are not heavily selling eLearning courses. The cost may not justify the value for those with limited sales.
• Poor Customer Support: Many users have reported inadequate customer support, citing a lack of accountability and unresolved issues. This can be frustrating, especially when dealing with technical problems or needing timely assistance.
• Bugs and Inconsistencies: Users frequently encounter bugs and inconsistencies in basic features, which can disrupt workflow and require frequent interactions with support. This lack of reliability can hinder the overall user experience.

Pricing

Kajabi offers a range of pricing packages designed to grow with your business. Here are the available plans:

• Kickstarter:  
  • Annual: $55/mo (billed annually)
  • Monthly: $69/mo
• Basic:  
  • Annual: $119/mo (billed annually)
  • Monthly: $149/mo
• Growth:  
  • Annual: $159/mo (billed annually)
  • Monthly: $199/mo
• Pro:  
  • Annual: $319/mo (billed annually)
  • Monthly: $399/mo
• Enterprise:  
  • Custom pricing starting at $10,000/year

Reviews

Kajabi has an overall rating of 4.3 out of 5 stars based on 79 reviews. Generally, users appreciate its ease of use and comprehensive feature set but criticize its high cost and customer support. For more details, visit Kajabi Reviews & Product Details.

5. Customer.io

Customer.io is a customer engagement platform that leverages first-party data to create personalized customer journeys across various channels.

Customer.io offers a range of pricing plans to cater to different business needs:

• Essentials: Starts at $100 per month, billed monthly. This plan is targeted at small companies gaining momentum.
• Premium: Starts at $1,000 per month, billed yearly. Designed for rapidly growing companies.
• Enterprise: Custom pricing, targeted at companies scaling globally.

Customer.io has an overall rating of 4.5 out of 5 stars based on 359 reviews. Users appreciate its marketing automation capabilities and seamless integration with other tools. However, some users have noted areas for improvement, such as the need for more advanced features and better customer support. For more details, visit Customer.io Reviews & Product Details.

Pros of Using Customer.io

Pros of Using Customer.io

• Parcel: A specialized development platform for email coding and collaboration, making it easier to create and preview emails.
• Reverse ETL: Native support for syncing data with major data warehouses like Snowflake and Big Query, ensuring your data is always up-to-date.
• Custom Objects: Enhance message precision with additional data attributes, allowing for highly personalized customer interactions.

Cons of Using Customer.io

While Customer.io offers a robust platform for customer engagement, there are some notable drawbacks that users have highlighted:

• Missing Features: Many users have pointed out that Customer.io lacks certain advanced features that are available in competing platforms. This can limit the functionality and flexibility for businesses looking to implement more complex marketing strategies.
• Steep Learning Curve: The platform can be challenging to navigate for new users. The complexity of setting up and managing campaigns often requires a significant amount of time and effort to master, which can be a barrier for smaller teams or those new to marketing automation.
• Segmentation Issues: Users have reported difficulties with the segmentation capabilities of Customer.io. The platform's segmentation tools can be less intuitive and more cumbersome compared to other solutions, making it harder to target specific audience groups effectively.

Pricing

Customer.io offers a range of pricing packages to cater to different business needs:

• Essentials: Starts at $100 per month, billed monthly.
• Premium: Starts at $1,000 per month, billed yearly.
• Enterprise: Custom pricing ("Let's talk").

Reviews

Customer.io has an overall rating of 4.5 out of 5 stars based on user reviews. Generally, people appreciate its marketing automation capabilities and seamless integration with other tools, though some users have noted areas for improvement, such as the need for more advanced features and better customer support. For more details, visit Customer.io Reviews & Product Details.

Which One Should You Go With?

Each platform we've discussed offers unique strengths tailored to different needs, but if you're looking to centralize your email marketing efforts, we recommend Beacons. With its AI-powered tools and seamless integration, Beacons makes it easy for creators to engage with their audience and grow their business. Whether you're just starting out or looking to enhance your digital presence, Beacons provides a comprehensive solution that stands out.