You've likely seen Sir Cruse, whose real name is William Cruse Jr., pop up on your feed for his amazing hair tutorials.
He shares 360 waves tips and reaction videos on YouTube, TikTok, and Instagram, with more than 690,000 subscribers on YouTube and over 1.9 million followers on TikTok.
Let's dive into who Sir Cruse really is—exploring his background, rise to fame, and what makes him stand out as a creator.
How old is Sir Cruse?
Sir Cruse is 34 years old in 2025, with his birthday landing on November 9, 1991. This makes him a Scorpio, and he shares his birth year with other popular creators like Ed Sheeran and Tyler, The Creator.
Where is Sir Cruse from?
Sir Cruse hails from the Windy City—Chicago, Illinois.
He was born and raised there, and you can see the city's influence in his unique style.
Sir Cruse's family and personal life
He comes from a supportive family with his parents, Valerie and William Sr., and has two brothers. It's clear his family has been cheering him on from the start!
Off-camera, Sir Cruse is dating fellow creator Jazzy Glimmer. And here's a fun fact: before he was a hair guru, he got a degree in computer engineering!
Sir Cruse's journey as a creator
Sir Cruse built his massive following by mastering the 360 waves niche and connecting with fans through his super-engaging personality.
- He started his YouTube channel back in 2007 but found his groove in 2012 with hair tutorials.
- His detailed guides and funny reaction videos on 360 waves helped his channel blow up.
- He expanded his reach to TikTok and Instagram, gaining millions of followers on those platforms too.
- Today, he's a major name in men's grooming and continues to drop fresh content regularly.
- Fun fact: He has a degree in computer engineering and adopted a vegan lifestyle in 2018!
What kinds of followers does Sir Cruse have?
His biggest fans are typically guys in their teens and twenties, all trying to perfect their waves. He also has a solid female following who are likely there for his personality and lifestyle content.
Most of his followers are in the U.S., especially those who are all about the 360 waves culture. They're not just there for the hair tips—they also love his reaction videos and getting a peek into his life.
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