Sidemen: Bio, Birthday, and Facts

Jessica Li
Chief of Staff

The Sidemen are a group of British YouTubers known for their engaging and diverse content, ranging from gaming to real-life challenges. The group includes KSI (Olajide Olatunji), Ethan Payne, Vikram Barn, Tobi Brown, and Josh Zerka. They have amassed a significant following with over 21 million subscribers on their YouTube channel, where they post new videos every Sunday.

How old is Sidemen?

As of 2024, KSI will be 32 years old, born on June 19, 1993, while Ethan Payne will be 30, born on June 20, 1995. Vikram Barn, born on August 2, 1995, will also be 30, and Tobi Brown, born on April 8, 1993, will be 32.

Where is Sidemen from?

The Sidemen are a group of British YouTubers who initially gained popularity through their individual channels before coming together to form a collective. Originating as a FIFA gaming channel, they have since expanded their content to include a variety of games and real-life challenges.

What kind of content does Sidemen make?

  • Challenges and Games: The Sidemen frequently engage in entertaining challenges and games. For instance, in "SIDEMEN ABANDONED IN EUROPE 2," they are left in an unknown location in Europe and must navigate their way back. Another popular video is "SIDEMEN FORFEIT FOOT GOLF," where they play foot golf with humorous forfeits for the losers.
  • Travel and Adventure: Their travel and adventure videos are a hit among fans. "SIDEMEN $20,000 VS $200 HOLIDAY (EUROPE EDITION)" showcases the group experiencing both luxury and budget travel. Similarly, "SIDEMEN FOOD TRUCK ROAD TRIP" features the Sidemen exploring various food trucks on a road trip.
  • Charity Events: The Sidemen are also known for their philanthropic efforts. The "SIDEMEN CHARITY MATCH 2023 [OFFICIAL STREAM]" is a notable example, where they organize and stream a charity football match to raise funds for various causes.

What is Sidemen's audience?

The Sidemen's target audience primarily consists of teenagers and young adults, typically ranging from 13 to 30 years old. Given the nature of their content, which includes gaming, challenges, and humor, the demographic skews towards a predominantly male audience, though it also attracts a significant number of female viewers. Their audience is largely based in English-speaking countries such as the UK, the US, Canada, and Australia.

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Some of the biggest YouTubers, like PewDiePie and Lauren Riihimaki, are using Beacons to grow their channels and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators can maximize their online presence and income. Additionally, tools such as an auto-updating media kit and AI brand outreach make it easier to secure brand deals and manage collaborations.

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