Top 10 Parenting Youtubers to Watch in 2025

Jessica Li
Chief of Staff

In this article, we will explore the Top 10 Parenting YouTubers, offering a comprehensive look at some of the most influential creators in the space. We'll highlight channels like WhatsUpMoms, The Dad Lab, Family Fun Pack, Super Simple Songs - Kids Songs, and Brave Wilderness, diving into what makes each of them unique and valuable for parents.

1. WhatsUpMoms

Who is WhatsUpMoms?

WhatsUpMoms, a collaborative YouTube channel created by Elle Walker, Meg Resnikoff, and Brooke Mahan, joined the platform on April 3, 2012. Known for its engaging parenting content, the channel offers a variety of videos including mom hacks, recipes, and DIY projects. With over 4.5 million subscribers, WhatsUpMoms has become a go-to resource for parents seeking practical and entertaining advice.

WhatsUpMoms is based in the United States, where they create a variety of engaging parenting content on their YouTube channel.

Audience

The audience for WhatsUpMoms primarily consists of parents, especially moms, who are looking for practical parenting tips, DIY projects, and family-friendly recipes. For example, a mom searching for creative holiday hacks or a parent interested in funny, relatable parenting sketches would find this channel particularly engaging.

Key Metrics

According to vidIQ, WhatsUpMoms' YouTube channel has the following statistics:

  • Engagement Rate: 1.14%
  • Subscribers: 4.5 million
  • Average Video Length: 4.78 minutes
  • Video Views: 3.62 billion

Content Focus

  • Mom Hacks: Practical tips and tricks for making parenting easier and more efficient.
  • Family Recipes: Easy-to-follow recipes that cater to the whole family, ensuring meals are both nutritious and delicious.
  • Kids Activities: Creative and fun activities designed to keep children engaged and entertained.

2. The Dad Lab

Who is The Dad Lab?

Sergei, the creator behind The Dad Lab, joined YouTube on January 6, 2016. His channel focuses on kids' science experiments and interactive activities that parents can do at home with their children. With over 5.19 million subscribers, The Dad Lab has become a popular resource for educational and fun content.

For more information, visit The Dad Lab.

The Dad Lab is based in the United Kingdom, where it creates engaging and educational content focused on kids' science experiments and interactive activities.

Audience

The audience for The Dad Lab primarily consists of parents and educators seeking educational and fun activities for children. For instance, a parent looking to engage their toddler with a simple science experiment or a teacher searching for interactive STEM projects for early school-age kids would find this channel particularly valuable.

Key Metrics

According to vidIQ, The Dad Lab's YouTube channel has the following statistics:

  • Engagement Rate: 0.11%
  • Subscribers: 5.19 million
  • Average Video Length: 5 minutes
  • Video Views: 3.02 billion

Content Focus

  • Kids Science Experiments: The Dad Lab creates engaging and educational science experiments that parents can easily replicate at home with their children.
  • Interactive Activities: The channel features a variety of interactive activities, including building sets, wooden toys, and creative paper crafts, designed to stimulate children's curiosity and learning.
  • Educational Toys and Book Reviews: The Dad Lab also reviews educational toys and children's books, providing parents with valuable insights into products that can enhance their child's learning experience.

3. Family Fun Pack

Who is Family Fun Pack?

Family Fun Pack, created by Kristine, is a popular YouTube channel that documents the life of her family, including her husband and eight children. The channel, which joined YouTube on October 3, 2011, features a variety of content such as travel vlogs, creative projects, and daily family activities. For more information, visit Family Fun Pack.

Family Fun Pack is based in Simi Valley, CA, and their fan mail address is 8383 Wilshire Boulevard, Suite 1050, Beverly Hills, CA 90211.

Audience

The audience for Family Fun Pack primarily consists of families with young children who enjoy watching daily vlogs and engaging in family-oriented activities. For example, parents looking for travel inspiration or kids interested in costume shows and skits would find this channel particularly entertaining and relatable.

Key Metrics

According to vidIQ, Family Fun Pack's YouTube channel has the following statistics:

  • Engagement Rate: 0.89%
  • Subscribers: 10.4 million
  • Average Video Length: 13.59 minutes
  • Video Views: 15.54 billion

Content Focus

  • Travel Vlogs: Family Fun Pack documents their travel adventures, providing a glimpse into their experiences and destinations.
  • Creative Activities: The channel features a variety of creative projects, including DIY crafts and imaginative skits performed by the children.
  • Daily Family Life: Viewers can enjoy daily vlogs that capture the everyday moments and special events in the life of a large family.

4. Super Simple Songs - Kids Songs

Who is Super Simple Songs - Kids Songs?

Super Simple Songs - Kids Songs, created by Devon Thagard and Troy McDonald, joined YouTube on September 8, 2006. The channel focuses on making learning fun and simple for children aged 1 to 8 through nursery rhymes, original songs, and animated videos. For more information, visit Super Simple Songs - Kids Songs.

Super Simple Songs - Kids Songs is based in Canada, where they create fun and educational songs for children.

Audience

The audience for Super Simple Songs - Kids Songs primarily consists of young children, typically ranging from toddlers to early elementary school age, who enjoy engaging and educational content. For example, a toddler learning to count through the "Counting Bananas" song or a preschooler singing along to "The Wheels on the Bus" would find this channel particularly captivating.

Key Metrics

Super Simple Songs - Kids Songs is a YouTube channel dedicated to creating fun and educational songs for children.

  • Subscribers: 43.2 million
  • Video Views: 2.2 billion

Content Focus

  • Nursery Rhymes and Original Songs: Super Simple Songs - Kids Songs creates engaging nursery rhymes and original songs designed to make learning fun and simple for children aged 1 to 8.
  • Animated Videos: The channel features animated videos that bring songs to life, making it easier for young children to understand and retain educational content.
  • Character-Based Content: Popular characters like Finny the Shark, The Bumble Nums, and Noodle & Pals are used to create a connection with the audience, enhancing the educational experience.

5. Brave Wilderness

Who is Brave Wilderness?

Brave Wilderness, created by Nathaniel "Coyote" Peterson and Mark Vins, joined YouTube on September 8, 2014. The channel is renowned for its thrilling wildlife adventures and close-up animal encounters, captivating millions of viewers with its unique content. For more information, visit Brave Wilderness YouTube Channel.

Brave Wilderness is based in the United States, with its creator hailing from Newbury Center, Ohio.

Audience

The audience for Brave Wilderness primarily consists of wildlife enthusiasts and adventure seekers who are captivated by thrilling animal encounters and educational content about nature. For example, a teenager fascinated by exotic animals might watch the "STUNG by a GIANT Tarantula Hawk!" video, while an adult interested in wildlife behavior could be drawn to the "BLOODWORMS - Will They BITE?!" video.

Key Metrics

Brave Wilderness is a popular YouTube channel known for its adventurous and educational content about wildlife.

  • Subscribers: 21.6 million
  • Video Views: 85 million

Content Focus

  • Wildlife Adventures: Brave Wilderness creates thrilling wildlife adventures, featuring close encounters with animals like Grizzly Bears, Crocodiles, and King Cobras.
  • Educational Content: The channel aims to educate viewers about different species through up-close animal encounters and informative narratives.
  • Popular Series: Known for segments where hosts interact with dangerous or unusual creatures, such as being bitten or stung by various animals, including the "STUNG by the MAMMOTH Wasp!" series.

6. The Holderness Family

Who is The Holderness Family?

The Holderness Family, consisting of Kim and Penn Holderness, joined YouTube on September 6, 2011. Known for their original music, song parodies, and humorous skits, they aim to entertain and make their audience laugh. Their viral Christmas video in 2013 significantly boosted their popularity, leading to various other projects including a book about marriage and a weekly podcast.

For more information, visit The Holderness Family YouTube Profile.

The Holderness Family is based in the United States, where they create their engaging content.

Audience

The audience for The Holderness Family primarily consists of adults, particularly those in their 30s to 50s who can relate to family life, marriage, and parenting. For example, a parent in their 40s might enjoy their "Libido Killer - 'Thriller' Michael Jackson Parody," while someone experiencing perimenopause could find humor in "Merry Perimenopause 🎅🏼."

Key Metrics

The Holderness Family Music YouTube channel, featuring Kim and Penn Holderness, is known for its original music, song parodies, and humorous skits.

  • Subscribers: 812K
  • Average Video Length: 3 to 4 minutes
  • Video Views: 4.7M

Content Focus

  • Original Music and Song Parodies: The Holderness Family creates original music and humorous song parodies that often touch on relatable family and life experiences.
  • Skits and Humorous Content: They produce skits and comedic videos that entertain and engage their audience, often reflecting on everyday situations and challenges.
  • Vlogs and Podcasts: In addition to their musical content, they share vlogs and host a weekly podcast, offering insights into their family life and discussing various topics related to marriage and parenting.

7. Daily Bumps

Who is Daily Bumps?

Daily Bumps, created by Bryan and Missy Lanning, is a family vlogging channel that joined YouTube on December 31, 2012. The channel captures the Lanning family's everyday adventures, focusing on family, fun, and wholesome living. For more information, visit Daily Bumps.

Daily Bumps is based in the United States, where they create family vlogs and share their everyday adventures.

Audience

The audience for Daily Bumps primarily consists of young parents and families who enjoy watching relatable family adventures and daily life activities. For example, a young mother might tune in to see pregnancy updates and baby milestones, while a family interested in homesteading could find inspiration from the Lanning family's farm life and pet care videos.

Key Metrics

Daily Bumps, created by Bryan and Missy Lanning, is a family vlogging channel that captures their everyday adventures.

  • Subscribers: 5.1M
  • Video Views: 110,713

Content Focus

  • Family Vlogs: Daily Bumps captures real moments from their family life, including highs, lows, and everyday adventures.
  • Homesteading and Farm Life: The channel features content related to their homestead, showcasing farm activities and pet care.
  • Special Events and Holidays: They document special moments, holidays, and celebrations, providing a glimpse into their family traditions and milestones.

8. The Bucket List Family

Who is The Bucket List Family?

The Bucket List Family, consisting of Garrett and Jessica Gee along with their children Dorothy, Manilla, and Calihan, is a family of travel journalists who document their global adventures on YouTube. They joined the platform on July 5, 2015, and have since inspired millions with their journey. For more information, visit The Bucket List Family.

The Bucket List Family is based in the United States, with their home base in Hawaii.

Audience

The audience for The Bucket List Family primarily consists of families and travel enthusiasts who are inspired by global adventures and cultural experiences. For example, a family planning their next vacation might watch their videos on Disney adventures, while parents interested in outdoor activities could be captivated by their scuba diving and wildlife encounter videos.

Key Metrics

The Bucket List Family is a YouTube channel that documents the global adventures of Garrett and Jessica Gee along with their children.

  • Subscribers: 1.48M
  • Video Views: 23M

Content Focus

  • Family Travel Vlogs: The Bucket List Family documents their global adventures, sharing experiences from various destinations around the world.
  • Underwater and Wildlife Adventures: Their content often includes thrilling underwater activities like scuba diving and interactions with wildlife, providing an educational and adventurous experience.
  • Cultural Experiences and Popular Destinations: They explore and showcase cultural experiences and popular destinations, including visits to places like Disney World and Disneyland.

9. Ellie and Jared

Who is Ellie and Jared?

Ellie and Jared, whose real names are Ellie Mecham and Jared Mecham, are the creators behind the popular YouTube channel "Ellie and Jared." They joined the platform on October 16, 2011, and have since shared their journey of overcoming infertility and their family adventures. For more information, visit Ellie and Jared.

Ellie and Jared are based in Utah, United States.

Audience

The audience for Ellie and Jared primarily consists of families and parents who are interested in family life, parenting, and overcoming challenges such as infertility. For example, a young couple struggling with infertility might find hope and inspiration in Ellie and Jared's journey, while parents looking for relatable family adventures and parenting tips would enjoy their vlogs and everyday updates.

Key Metrics

Ellie and Jared's YouTube channel offers a glimpse into their family life, including their journey of overcoming infertility and their everyday adventures.

  • Subscribers: 1.59M
  • Average Video Length: 19 minutes
  • Video Views: 17M

Content Focus

Ellie and Jared's YouTube channel offers a variety of content that resonates with families and parents. Here are three key types of content they produce:

  • Family Vlogs: Capturing everyday moments, special events, and milestones in their family life, providing a relatable and engaging experience for viewers.
  • Cooking Tutorials: Sharing recipes and cooking tips, often featuring family-friendly meals and special occasion dishes.
  • Travel and Adventure Videos: Documenting their family trips and adventures, including visits to popular destinations like Disneyland.

10. J House Vlogs

Who is J House Vlogs?

Super Simple Songs - Kids Songs, created by Devon Thagard and Troy McDonald, joined YouTube on September 8, 2006. The channel focuses on making learning fun and simple for children aged 1 to 8 through nursery rhymes, original songs, and animated videos. For more information, visit J House Vlogs.

J House Vlogs is based in Puerto Rico, where the family documents their everyday adventures and homeschooling journey.

Audience

The audience for J House Vlogs primarily consists of families, parents, and children who enjoy watching relatable family activities and educational content. For example, a parent might tune in to see how the family handles homeschooling, while children could be captivated by the fun challenge videos and seasonal celebrations like Halloween and Christmas.

Key Metrics

J House Vlogs is a family-oriented YouTube channel featuring Jeremy and Kendra and their five children, focusing on family activities, learning, serving, and playing together.

  • Subscribers: 3.39M
  • Video Views: 62M

Content Focus

  • Family Activities and Adventures: J House Vlogs captures everyday moments and special events, including family trips, challenges, and holiday celebrations.
  • Learning and Educational Content: The channel focuses on homeschooling and educational activities, providing insights into their learning journey.
  • Serving and Community Involvement: They highlight their efforts in community service and involvement, showcasing the importance of giving back.

Grow your audience with Beacon

Some of the biggest creators are using Beacons to grow their online presence and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators can manage and monetize their content seamlessly. For instance, PewDiePie and The Chainsmokers leverage Beacons to streamline their brand outreach and track their income, making it an essential tool for any serious content creator.

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