Milkshake vs. Stan

Jessica Li
Chief of Staff

Link-in-bio products are essential for online creators as they centralize all their offerings, making it easier to manage and promote their creator business. We'll compare Milkshake and Stan to determine which platform best supports creators in this endeavor.

A Quick Overview of Milkshake and Stan

What is Milkshake?

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Milkshake is a mobile app that allows users to create free websites directly from their phones. It features a card-based layout, making it easy to customize with text, images, and videos. The app is designed for social media influencers, small business owners, and content creators who want to enhance their online presence quickly and easily without needing extensive web design skills.

What is Stan?

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Stan is an all-in-one platform designed to help creators monetize their content by hosting courses, digital products, and bookings within a link-in-bio. Unique features include no coding required, 1-tap checkout, and integration with third-party apps. The platform offers a 14-day free trial, emphasizing ease of use and quick setup.

Comparing Milkshake and Stan: Features and Pricing

Milkshake Features

Milkshake offers several unique features that cater to mobile users.

  • Create a website directly from a mobile phone without needing a desktop.
  • Utilize swipeable "cards" that function as website pages, similar to Instagram Stories.
  • Customize the look with brand colors, fonts, logos, and images.
  • Integrate various types of content, including text, images, GIFs, and videos.
  • Track link clicks and card views with the Insights feature.

Stan Features

Stan offers a comprehensive solution for creators to monetize their content.

  • All-in-One Platform: Host courses, digital products, and bookings within a single link-in-bio.
  • No Coding Required: Simple and easy setup in just a few minutes.
  • 1-Tap Checkout: Maximizes checkout conversion rates for seamless transactions.
  • Third-Party Integration: Works with all the tools you already use.
  • Free Trial: 14-day free trial to test out the platform.

Milkshake and Stan Similarities

Milkshake and Stan both aim to simplify the online presence of creators by offering comprehensive link-in-bio solutions. While Milkshake focuses on creating customizable websites directly from mobile devices, Stan emphasizes monetization through an all-in-one creator store.

  • Mobile Accessibility: Both platforms allow users to manage their online presence directly from their phones.
  • Ease of Use: No coding skills are required to set up and customize either platform.
  • Customization: Users can personalize their pages with various media, including text, images, and videos.
  • Integration: Both support integration with third-party tools and social media platforms.
  • Analytics: Each platform offers insights to track performance and engagement.

Milkshake and Stan Differences

Milkshake and Stan both offer unique features tailored to different aspects of a creator's online presence. However, their primary focuses set them apart.

  • All-in-One Platform: Stan combines courses, digital products, and bookings into one platform, while Milkshake focuses on creating simple, beautiful link-in-bio websites.
  • 1-Tap Checkout: Stan offers a streamlined purchasing process to maximize conversion rates, a feature not available in Milkshake.
  • Multiple Websites: Milkshake allows users to create and manage multiple websites from their mobile devices, a feature not emphasized by Stan.

Milkshake and Stan Pricing

Milkshake offers a free app with in-app purchases, including a Lite plan for $2.99, a Pro plan for $6.99, and an annual Pro plan for $59.99. This tiered pricing allows users to choose based on their needs and budget, making it accessible for various creators.

Stan, on the other hand, provides a 14-day free trial but does not disclose specific pricing details on its website. This trial period allows users to explore the platform's features before committing to a subscription, but the lack of transparent pricing may be a drawback for some.

Overall, Milkshake appears to offer more straightforward and affordable pricing options compared to Stan.

Why Choose One Over the Other?

Why Choose Milkshake: A consumer might prefer Milkshake over Stan if they are a social media influencer or small business owner who needs a quick and easy way to create a professional-looking website directly from their phone. This platform is ideal for those who prioritize mobile-first design and seamless integration with Instagram.

Why Choose Stan: A consumer might prefer Stan over Milkshake if they are a business coach, fitness expert, or any professional looking to monetize their content through courses, digital products, and bookings. This platform is perfect for those who need an all-in-one solution with features like 1-tap checkout and third-party integrations to streamline their business operations.

Considering Beacons vs. Milkshake and Stan

What is Beacons

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Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With millions of users worldwide, Beacons offers unique features like customizable link-in-bio, AI-generated brand outreach, and an integrated online store, making it the ultimate tool for creators.

Beacons's Pricing

Pricing Packages

  • Free Plan: $0 (Free forever)
  • Creator Pro: $8.33 per month (billed annually) / $10 per month (billed monthly)
  • Store Pro: $25 per month (billed annually) / $30 per month (billed monthly)
  • Business Pro: $75 per month (billed annually) / $90 per month (billed monthly)

Comparing Beacons to Milkshake and Stan

Choosing Beacons over Milkshake and Stan offers a comprehensive solution for creators looking to maximize their online presence and business operations.

  • All-in-One Platform: Unlike Milkshake and Stan, Beacons integrates multiple tools such as email marketing, invoicing, and an online store into one cohesive system.
  • AI-Powered Features: Beacons leverages AI for brand outreach, custom insights, and automation, simplifying tasks like email marketing and product descriptions.
  • Cost-Effective: Beacons provides a free plan and cost-effective pricing options, eliminating the need for multiple subscriptions to different services.
  • Customization: Fully customizable link-in-bio, email marketing strategies, and online store options allow for a personalized creator experience.
  • Automatic Data Synchronization: Seamless integration across tools ensures that data is automatically synchronized, saving time and reducing manual effort.
  • Comprehensive Support: Beacons offers extensive support and resources, including a Help Center, community support, and educational content through Creator University.

For creators seeking a robust, all-encompassing platform, Beacons stands out as the superior choice.

What Are the Customers Saying?

Milkshake Reviews

Overall, users have given Milkshake a rating of 4.9 out of 5. While many appreciate its ease of use and customization options, some find managing multiple accounts frustrating.

BEST APP EVER - 5/5 - Started using it

"Before this app, I used link tree... Then, I saw an ad for milkshake & it changed my life... MILKSHAKE IS AMAZING. Check it out and you won’t regret it at all!!!"

Cannot have multiple accounts - 3/5 - bwchi85

"This is a great concept, but still some improvements to be made... The most frustrating thing I’ve run into is not being able to easily create two milkshake sites for two different IG accounts... Being limited to using one IG account and only making one milkshake website is highly frustrating."

For more reviews, check out Stan reviews.

Stan Reviews

Overall, users have given Milkshake a rating of 4.9 out of 5. While many appreciate its ease of use and customization options, some find managing multiple accounts frustrating.

BEST APP EVER - 5/5 - Started using it

"Before this app, I used link tree... Then, I saw an ad for milkshake & it changed my life... MILKSHAKE IS AMAZING. Check it out and you won’t regret it at all!!!"

Cannot have multiple accounts - 3/5 - bwchi85

"This is a great concept, but still some improvements to be made... The most frustrating thing I’ve run into is not being able to easily create two milkshake sites for two different IG accounts... Being limited to using one IG account and only making one milkshake website is highly frustrating."

For more reviews, check out Stan reviews.

Beacons reviews

Overall, users have given Beacons a rating of 4.9 out of 5. Here are some of the positive reviews highlighting what customers found really useful:

Most Useful Tool for Creators - 5/5 - "This is the most useful tool for creators especially when they are starting out. The fact that it is free and paid parts are just things you will need as you grow and gain income is such a perfect example of what these tools should look like." - LaLa Artica

Incredible App - 5/5 - "Incredible app with a bunch of useful creator business tools. Love the email marketing and store apps!" - Bearded IT Guy

Final Decision: Milkshake, Stan, or Beacons?

All three platforms—Milkshake, Stan, and Beacons—offer valuable tools for online creators looking to grow their audience. While Milkshake and Stan have their unique strengths, Beacons stands out as the all-in-one solution that simplifies and amplifies your creative journey. With its comprehensive features and user-friendly design, Beacons is our top recommendation for creators aiming to streamline their online presence and business operations.

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