In this article, we will explore the top 10 Mexican makeup YouTubers, showcasing their unique styles and contributions to the beauty community. We'll highlight creators like Yuya, PauTips, Rosy McMichael, Mariale Marrero, and Nath Campos, diving into what makes each of them stand out.
1. Yuya
Who is Yuya?
Yuya, whose real name is Mariand Castrejón Castañeda, is a renowned Spanish-language YouTube vlogging icon known for her beauty-related content. She joined YouTube on September 20, 2009, and has since amassed over 24 million subscribers. You can explore more about her on Yuya's YouTube Channel.
Yuya is based in Cuernavaca, Morelos, Mexico.
Audience
Yuya's audience primarily consists of young women aged 13 to 35 who are interested in beauty, lifestyle, and DIY projects. For example, her video "5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)" has garnered over 50 million views, indicating a strong following among those seeking practical and stylish hair tips.
Key Metrics
Yuya's YouTube channel boasts impressive statistics that highlight her influence in the beauty community:
- Engagement Rate: 7%
- Subscribers: 24.6M
- Average Video Length: 19.26 minutes
- Video Views: 2.59B
Content Focus
- Yuya creates beauty tutorials, including makeup and hairstyle guides, offering practical tips and tricks for her audience.
- Her lifestyle content features personal vlogs, life updates, and engaging storytelling, often sharing significant life events and personal experiences.
- Yuya also produces DIY projects, providing creative and easy-to-follow instructions for various crafts and home decor ideas.
2. PauTips
Who is PauTips?
PauTips, whose real name is Paula Galindo, is a prominent YouTube content creator known for her engaging beauty, lifestyle, and fashion videos. She joined YouTube on July 6, 2011, and has since garnered a substantial following with over 9 million subscribers. For more about her content, visit PauTips' YouTube Channel.
PauTips is based in the United States, although she was born in Colombia.
Audience
PauTips' audience primarily consists of young women and teenagers who are passionate about beauty, makeup, and lifestyle content. For instance, her video "ROAST CHALLENGE YOURSELF - PAUTIPS" has garnered 61 million views, indicating a strong following among those who enjoy engaging and entertaining challenges.
Key Metrics
PauTips' YouTube channel showcases impressive metrics that highlight her influence in the beauty and lifestyle community:
- Engagement Rate: 5.08%
- Subscribers: 9.14M
- Average Video Length: 18.17 minutes
- Video Views: 1.02B
Content Focus
- PauTips creates beauty and makeup tutorials, offering detailed guides and tips on various makeup techniques and products.
- Her lifestyle content includes travel vlogs, storytime videos, and daily life updates, providing a personal glimpse into her experiences and adventures.
- PauTips also engages her audience with challenges and hauls, showcasing new products and participating in popular YouTube challenges.
3. Rosy McMichael
Who is Rosy McMichael?
Rosy McMichael, whose real name is Rosy McMichael, is a celebrated beauty vlogger who joined YouTube on June 11, 2010. With over 13 years of experience, she has amassed a substantial following by sharing makeup reviews, beauty news, and collaborations with top makeup artists. For more about her content, visit Rosy McMichael's YouTube Channel.
Rosy McMichael is based in the United States, specifically in Brownsville, TX.
Audience
Rosy McMichael's audience primarily consists of Spanish-speaking women who are passionate about beauty and makeup. For instance, her video "Reseña de maquillaje Dior" has garnered 1.8 million views, indicating a strong following among those interested in high-end beauty products.
Additionally, her thematic makeup collections, such as Disney and Star Wars-inspired looks, attract viewers who enjoy creative and fantasy makeup tutorials, further showcasing her appeal to a diverse age range from teenagers to adults.
Key Metrics
Rosy McMichael's YouTube channel showcases impressive metrics that highlight her influence in the beauty community:
- Engagement Rate: 7.03%
- Subscribers: 5.57M
- Average Video Length: 65.13 minutes
- Video Views: 1.31B
Content Focus
- Rosy McMichael creates makeup reviews, offering detailed insights and opinions on various beauty products, from high-end to drugstore brands.
- Her content includes beauty news, where she discusses the latest trends, product launches, and industry updates, keeping her audience informed and engaged.
- Rosy also produces hauls, showcasing her latest beauty purchases and providing first impressions and recommendations.
4. Mariale Marrero
Who is Mariale Marrero?
Mariale Marrero, known simply as Mariale, is a prominent YouTube content creator specializing in beauty and fashion. She joined YouTube on January 6, 2010, and has since garnered a substantial following with over 15.2 million subscribers. For more about her content, visit Mariale's YouTube Channel.
Mariale is based in the United States, specifically in Pittsburgh, PA.
Audience
Mariale Marrero's audience primarily consists of young adults and teenagers, particularly females who are passionate about beauty, fashion, and lifestyle topics. For instance, her video "ROAST YOURSELF CHALLENGE 🔥 MARIALE NO PARA 🔥" has garnered 23 million views, indicating a strong following among those who enjoy engaging and entertaining challenges.
Additionally, her content such as "POPULAR VS NOT POPULAR IN SCHOOL" with 16 million views, resonates with viewers who appreciate relatable and humorous takes on everyday experiences, further showcasing her appeal to a diverse and engaged audience.
Key Metrics
Mariale's YouTube channel showcases her influence in the beauty and fashion community:
- Subscribers: 15.2M
- Average Video Length: 10-12 minutes for regular videos, 1 hour for longer content
- Video Views: 23M
Content Focus
- Mariale creates lifestyle content, focusing on things she finds beautiful and fun, including beauty, fashion, and DIY projects.
- Her videos often feature challenges and pranks, providing entertaining and engaging content for her audience.
- Mariale also produces reaction videos, where she shares her thoughts and reactions to various trends, TikToks, and other popular media.
5. Nath Campos
Who is Nath Campos?
Nath Campos, whose real name is Nathalia Campos Trigos, is a well-known social media star who joined YouTube on December 15, 2016. She has gained significant popularity with over 2.37 million subscribers, primarily through her vlogs, daily updates, and personal videos. For more about her content, visit Nath Campos' YouTube Channel.
Nath Campos is based in Mexico City, Mexico.
Audience
Nath Campos' audience primarily consists of young adults and teenagers who are interested in her daily vlogs, travel adventures, and personal experiences. For example, her series "NATHVIDAD" and "The Late Nath Show" attract viewers who enjoy seasonal and holiday-themed content, while her travel videos from places like CDMX and Mérida resonate with those who love exploring new destinations.
Key Metrics
Nath Campos' YouTube channel showcases her engaging vlogs and personal videos.
- Subscribers: 2.37M
- Average Video Length: 14-28 minutes
- Video Views: 87K
Content Focus
Nath Campos creates a variety of engaging content on her YouTube channel. Here are the main types of content she focuses on:
- Vlogs and Daily Updates: Nath shares her daily life, travels, and personal experiences, often in a casual and relatable style.
- Themed Series: She produces series like "NATHVIDAD" and "The Late Nath Show," which feature seasonal content, interviews, and discussions on various topics.
- Lifestyle Content: Nath's videos often include lifestyle topics such as home tours, personal stories, and interactions with friends and family.
6. Debbie Smith
Who is Debbie Smith?
Debbie Smith, whose real name is Deborah Smith, is a YouTube content creator known for her channel "Rock Roll." She joined YouTube on January 6, 2010, and has since uploaded a variety of videos, including music covers and personal vlogs. For more about her content, visit Debbie Smith's YouTube Channel.
Debbie Smith, known for her YouTube channel "Rock Roll," is based in the United States.
Audience
Debbie Smith's audience primarily consists of music enthusiasts who enjoy rock and roll covers, as evidenced by the 9.5K views on her video "Overcome." Additionally, fitness aficionados interested in Zumba routines also follow her channel, as seen in her curated playlists like "Zumba."
Key Metrics
Debbie Smith's YouTube channel "Rock Roll" showcases a variety of music covers and personal vlogs.
- Subscribers: 304
- Average Video Length: 4 minutes and 11 seconds
- Video Views: 12,168
Content Focus
- Music Covers: Debbie Smith creates music-related content, including covers of popular songs such as "Amazing Grace (My Chains Are Broken)" and "Jesus, Friend Of Sinners."
- Personal Vlogs: In addition to music, Debbie shares personal vlogs, offering a glimpse into her daily life and experiences.
- Fitness Routines: Debbie also curates playlists for fitness enthusiasts, particularly focusing on Zumba routines.
7. Pautips
Who is Pautips?
Pautips, whose real name is Paula Galindo, is a popular YouTube content creator known for her engaging beauty, lifestyle, and fashion videos. She joined YouTube on July 6, 2011, and has since garnered a substantial following with over 9 million subscribers. For more about her content, visit Pautips' YouTube Channel.
Pautips is based in the United States, although she was born in Colombia.
Audience
Pautips' audience primarily consists of young adults and teenagers who are passionate about beauty, lifestyle, and personal vlogs. For instance, her makeup tutorials and beauty tips attract a significant female audience, while her engaging challenge videos and shopping hauls resonate with viewers who enjoy fun and relatable content.
Key Metrics
Pautips' YouTube channel showcases her influence in the beauty and lifestyle community:
- Engagement Rate: 5.08%
- Subscribers: 9.14M
- Average Video Length: 18.17 minutes
- Video Views: 1.02B
Content Focus
- Makeup and Beauty Tutorials: Pautips offers detailed guides and tips on various makeup techniques and beauty products, helping her audience achieve different looks.
- Travel Vlogs: She documents her travels and experiences in different countries, providing a glimpse into her adventures and the cultures she explores.
- Challenges and Hauls: Pautips engages her audience with fun challenges and showcases her latest purchases, offering first impressions and reviews.
8. Maquis Camargo
Who is Maquis Camargo?
Maquis Camargo, a social media star known for her fashion, beauty, and lifestyle content, launched her YouTube channel on June 27, 2011. She has gained significant popularity for her body positivity and self-love messages, amassing over 500,000 subscribers. For more about her content, visit Maquis Camargo's YouTube Channel.
Maquis Camargo is based in Mexico, where she creates content focused on fashion, beauty, and lifestyle.
Audience
Maquis Camargo's audience primarily consists of women who are passionate about fashion, beauty, and lifestyle content. For example, her video "Outfits *realistas* de la semana 💃💛 (TALLAS EXTRAS)" has garnered 49,755 views, indicating a strong following among those interested in realistic and inclusive fashion tips.
Additionally, her home decor makeover series, such as "Decorando la sala de mis papás... 💛🛋️ MAKEOVER DE SALA PT.3," resonates with viewers who enjoy DIY projects and home improvement content, further showcasing her appeal to a diverse and engaged audience.
Key Metrics
Maquis Camargo's YouTube channel showcases her influence in the fashion, beauty, and lifestyle community:
- Subscribers: 536K
- Average Video Length: 20-25 minutes
- Video Views: 49,755
Content Focus
- Fashion and Beauty Tutorials: Maquis Camargo offers detailed guides and tips on makeup, skincare, and curly hair care, helping her audience achieve various looks and maintain healthy beauty routines.
- Body Positivity and Plus-Size Fashion: She promotes self-esteem and body positivity through content focused on plus-size fashion, including realistic outfit ideas and styling tips.
- Lifestyle and Home Makeovers: Maquis shares lifestyle content such as home decor makeovers and personal vlogs, providing a glimpse into her daily life and creative projects.
9. Marce Ramírez
Who is Marce Ramírez?
Marce Ramírez, known on YouTube as "Simplemente Marce," is a content creator who joined the platform on June 27, 2011. Her channel features a variety of lifestyle, beauty, and fashion content, attracting a dedicated following. For more about her content, visit Marce Ramírez's YouTube Channel.
Marce Ramírez, known on YouTube as "Simplemente Marce," is based in Santiago, Chile.
Audience
Marce Ramírez's audience primarily consists of young women who are interested in lifestyle, beauty, and fashion content. For example, her video "Rutina de Maquillaje Diario" attracts viewers looking for practical and everyday makeup tips, while her "Haul de Ropa" videos resonate with those who enjoy fashion and shopping hauls.
Key Metrics
Marce Ramírez, known on YouTube as "Simplemente Marce," is a content creator who joined the platform on June 27, 2011.
- Engagement Rate: Not available
- Subscribers: Not available
- Average Video Length: Not available
- Video Views: Not available
Content Focus
Marce Ramírez, known on YouTube as "Simplemente Marce," creates a variety of engaging content. Here are the main types of content she focuses on:
- Lifestyle and Beauty Tutorials: Marce offers practical and everyday makeup tips, as well as beauty routines that resonate with her audience.
- Fashion Hauls: She shares her latest fashion finds and shopping experiences, providing viewers with style inspiration and recommendations.
- Personal Vlogs: Marce gives a glimpse into her daily life, sharing personal stories and experiences that connect with her viewers on a deeper level.
10. Sandy Coben
Who is Sandy Coben?
Mariale Marrero, known simply as Mariale, is a prominent YouTube content creator specializing in beauty and fashion. She joined YouTube on January 6, 2010, and has since garnered a substantial following with over 15.2 million subscribers. For more about her content, visit Sandy Coben's YouTube Channel.
Sandy Coben is based in Mexico, where she creates content for her YouTube channel.
Audience
Sandy Coben's audience primarily consists of young adults and teenagers who are passionate about pop culture, TV shows, and gaming. For instance, her "House of the Dragon" recaps attract viewers who enjoy detailed analyses of popular TV series, while her gameplay videos and personal vlogs resonate with those who appreciate a mix of entertainment and personal insights.
Key Metrics
Sandy Coben's YouTube channel showcases a variety of content, including TV show recaps, personal vlogs, and gameplay videos.
- Subscribers: 811K
- Average Video Length: 17:14 minutes
- Video Views: 1.8M
Content Focus
- TV Show Recaps and Analyses: Sandy Coben provides detailed recaps and analyses of popular TV series episodes, such as "House of the Dragon" and "Game of Thrones."
- Personal Vlogs and Discussions: She shares personal messages to the future, reactions to past messages, and engages in discussions on various topics in her "Platicandu con Sandu" series.
- Gameplay and Collaborative Videos: Sandy also creates gameplay videos and collaborates with other YouTubers, offering a mix of entertainment and personal insights.
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