In this article, we will explore the Top 10 Hispanic Makeup YouTubers, showcasing the talents of creators like Yuya, Rosy McMichael, NikkieTutorials, Ale La Chula, and Patty Dragona. We'll delve into their unique styles and contributions to the beauty community, offering a comprehensive look at what makes each of them stand out.
1. Yuya
Who is Yuya?
Yuya, whose real name is Mariand Castrejón Castañeda, is a renowned YouTube star known for her beauty-related content. She joined the platform on September 20, 2009, and has since amassed over 24 million subscribers. You can explore her diverse range of videos on her YouTube channel.
Yuya is based in Cuernavaca, Mexico, where she continues to create her popular beauty-related content.
Audience
Yuya's audience is predominantly young, Spanish-speaking females, primarily aged between 13 and 30, who are passionate about beauty, lifestyle, and personal vlogs. For instance, her video "5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)" has garnered over 50 million views, indicating a strong interest in practical beauty tips among her viewers.
Key Metrics
Yuya's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Engagement Rate: 7%
- Subscribers: 24.6M
- Average Video Length: 19.26 minutes
- Video Views: 2.59B
Content Focus
- Beauty Tutorials: Yuya offers a wide range of beauty tutorials, including makeup tips, skincare routines, and hairstyle guides. Her video "5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)" is a prime example, showcasing easy-to-follow hairstyle ideas.
- Lifestyle Vlogs: Yuya frequently shares personal vlogs that provide a glimpse into her daily life, significant life events, and personal milestones. Videos like "¡ASÍ ME ENTERÉ QUE ESTOY EMBARAZADA!" highlight her engaging storytelling style.
- DIY Projects: Yuya also creates content focused on DIY projects, offering creative and practical ideas for her audience. These videos often include step-by-step instructions and are designed to be both fun and informative.
2. Rosy McMichael
Who is Rosy McMichael?
Rosy McMichael, whose real name is Rosy McMichael, is a prominent YouTube star known for her beauty vlogging and makeup reviews. She joined YouTube on June 11, 2010, and has since garnered over 5.57 million subscribers. With a career spanning more than 13 years, Rosy has become a well-respected figure in the beauty community, regularly uploading content that includes tutorials, hauls, and collaborations with top makeup artists. You can explore her channel here.
Rosy McMichael is based in the United States, specifically in Brownsville, Texas.
Audience
Rosy McMichael's audience primarily consists of Spanish-speaking individuals who are passionate about beauty and makeup. For example, her video "ROSY X BEAUTY CREATIONS: 2 AÑOS TRABAJANDO EN NUESTRA COLECCIÓN Y YA ESTÁ AQUÍ!" has garnered over 1.4 million views, indicating a strong interest in makeup collaborations and product launches among her viewers.
Key Metrics
Rosy McMichael's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Engagement Rate: 7.03%
- Subscribers: 5.57M
- Average Video Length: 65.13 minutes
- Video Views: 1.31B
Content Focus
- Makeup Reviews: Rosy McMichael provides in-depth reviews of various makeup products, offering her honest opinions and recommendations to her audience.
- Beauty News and Hauls: She keeps her viewers updated with the latest beauty industry news and frequently shares hauls showcasing new products and collections.
- Collaborations with Top Makeup Artists: Rosy often collaborates with renowned makeup artists, creating content that features expert tips, techniques, and product insights.
3. NikkieTutorials
Who is NikkieTutorials?
NikkieTutorials, whose real name is Nikkie De Jager, is a renowned beauty and makeup YouTuber who joined the platform on June 23, 2008. She has gained immense popularity for her transformative makeup tutorials and engaging content, amassing over 14 million subscribers. You can explore her diverse range of videos on her YouTube channel.
NikkieTutorials is based in the Netherlands, specifically in Wageningen.
Audience
NikkieTutorials' audience primarily consists of beauty and makeup enthusiasts, with a significant portion being young, predominantly female viewers. For instance, her video "The Power of MAKEUP!" has garnered over 42 million views, showcasing the strong interest in transformative makeup tutorials among her followers.
Additionally, her collaboration video "Doing LUKE HEMMINGS' Makeup!" has attracted over 319,000 views, indicating that her audience also enjoys celebrity collaborations and engaging content that blends beauty with popular culture.
Key Metrics
NikkieTutorials' YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Engagement Rate: 4.66%
- Subscribers: 14.6 million
- Average Video Length: 21.79 minutes
- Video Views: 2.06 billion
Content Focus
- Makeup Tutorials: NikkieTutorials is renowned for her transformative makeup tutorials, offering step-by-step guides to achieve various looks.
- Celebrity Collaborations: She frequently collaborates with celebrities, creating engaging content such as "Doing LUKE HEMMINGS' Makeup!" and "Turning ZARA LARSSON Into My TWIN!"
- Product Reviews: NikkieTutorials provides honest reviews of beauty products, including popular videos like "Kim.. are you serious? 😳 The TRUTH! Trying SKKN by Kim."
4. Ale La Chula
Who is Ale La Chula?
Ale La Chula, whose real name is Alejandra Saucedo, is a popular YouTube content creator known for her engaging beauty and lifestyle videos. She joined the platform on June 11, 2010, and has since built a dedicated following. You can explore her diverse range of content on her YouTube channel.
Ale La Chula is based in Mexico, specifically in Monterrey.
Audience
Ale La Chula's audience primarily consists of young, Spanish-speaking females who are interested in beauty and lifestyle content. For example, her video "MAQUILLAJE PARA PRINCIPIANTES" has garnered significant views, indicating a strong interest in beginner-friendly makeup tutorials among her viewers.
Additionally, her video "VLOG: UN DÍA CONMIGO" showcases her daily life, resonating well with her audience who enjoy personal vlogs and lifestyle content.
Key Metrics
Ale La Chula's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Subscribers: 1 subscriber
Content Focus
Ale La Chula creates a variety of engaging content on her YouTube channel. Here are some of the key types of content she focuses on:
- Beauty Tutorials: Ale La Chula offers beginner-friendly makeup tutorials, such as her popular video "MAQUILLAJE PARA PRINCIPIANTES," which provides step-by-step guidance for those new to makeup.
- Lifestyle Vlogs: She shares personal vlogs that give viewers a glimpse into her daily life, with videos like "VLOG: UN DÍA CONMIGO" resonating well with her audience.
- Product Reviews: Ale La Chula frequently reviews beauty products, offering her honest opinions and recommendations to help her viewers make informed purchasing decisions.
5. Patty Dragona
Who is Patty Dragona?
Patty Dragona, a Spanish YouTube star, joined the platform on October 23, 2007. Known for her entertaining content, she creates videos that include pranks, challenges, vlogs, and family-related content aimed at making viewers laugh. You can explore her diverse range of videos on her YouTube channel.
Patty Dragona is based in Spain, where she continues to create her popular YouTube content.
Audience
Patty Dragona's audience primarily consists of young, Spanish-speaking viewers who enjoy humor, pranks, and lifestyle content. For instance, her video "ME HICE POPÓ ENCIMA!! broma pesada" has garnered significant views, indicating a strong interest in prank videos, while "ESTOY EMBARAZADA!! VAMOS A SER PAPAS!!" resonates well with viewers interested in personal and family-related content.
Key Metrics
Patty Dragona's YouTube channel showcases impressive statistics that highlight her influence in the entertainment community.
- Subscribers: 5.41M
- Average Video Length: 12 minutes
- Video Views: 1.1M
Content Focus
- Pranks and Challenges: Patty Dragona is known for her entertaining prank videos and various challenges that aim to make viewers laugh. Examples include "ME HICE POPÓ ENCIMA!! broma pesada" and "CHALLENGE" series.
- Lifestyle and Personal Updates: She shares personal updates and lifestyle content, such as shopping hauls, celebrations, and family-related videos. Recent titles include "10 AÑOS DE GRACIAS" and "FELIZ CUMPLEAÑOS SASHA!! OS ENSEÑO SUS REGALOS."
- Fun Activities and Themed Series: Patty Dragona creates content around fun activities and themed series like "LA ESTATUA MALDITA," engaging her audience with a mix of humor and suspense.
6. Brianda Deyanara
Who is Brianda Deyanara?
Brianda Deyanara, whose real name is Brianda Deyanara Moreno Guerrero, is a well-known social media influencer and content creator. She joined YouTube on October 29, 2017, and has since gained a significant following. You can explore her channel here.
Brianda Deyanara is based in Tijuana, Mexico.
Audience
Brianda Deyanara's audience primarily consists of young, Spanish-speaking individuals who are interested in social media trends and lifestyle content. For example, her video "MI RUTINA DE MAÑANA" resonates well with viewers who enjoy personal vlogs, while "TIPS PARA CRECER EN REDES SOCIALES" attracts those looking to enhance their social media presence.
Key Metrics
Brianda Deyanara's YouTube channel showcases impressive statistics that highlight her influence in the social media community.
- Subscribers: 2 subscribers
Content Focus
Brianda Deyanara creates a variety of engaging content on her YouTube channel. Here are some of the key types of content she focuses on:
- Personal Vlogs: Brianda shares insights into her daily life, with videos like "MI RUTINA DE MAÑANA" resonating well with viewers who enjoy personal and relatable content.
- Social Media Tips: She offers valuable advice on growing a social media presence, as seen in videos like "TIPS PARA CRECER EN REDES SOCIALES," helping her audience enhance their online influence.
- Lifestyle Content: Brianda's channel features a mix of lifestyle videos, including fashion, beauty, and everyday activities, catering to a broad audience interested in various aspects of daily life.
7. Jessie Maya
Who is Jessie Maya?
Jessie Maya, a Dutch transgender makeup artist and YouTube star, joined the platform on May 28, 2015. Known for her intricate makeup tutorials, hair styling tips, and personal vlog entries, she has amassed over 358K subscribers. You can explore her diverse range of content on her YouTube channel.
Jessie Maya is based in the Netherlands, specifically in Apeldoorn, and has also lived in Den Haag.
Audience
Jessie Maya's audience primarily consists of beauty enthusiasts and individuals interested in personal vlogs, as evidenced by the popularity of her videos like "Zo kwam ik van mijn acne af!!" and "Hoe Ik Een Skinny Legend Blijf...". Additionally, her video "The Power Of Makeup!" with 1.1M views indicates a strong interest in transformative makeup tutorials among her followers.
Key Metrics
Jessie Maya's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Subscribers: 358K
- Average Video Length: 28.9 minutes
- Video Views: 1.1M
Content Focus
Jessie Maya creates a variety of engaging content on her YouTube channel. Here are some of the key types of content she focuses on:
- Personal Vlogs: Jessie shares insights into her daily life, with videos like "Cheesecake Factory, Hot Topic, Vrijheidsbeeld | keeping up with Jessie in New York 🇺🇸" resonating well with viewers who enjoy personal and relatable content.
- Beauty Tutorials: She offers detailed makeup tutorials and skincare routines, such as "Zo kwam ik van mijn acne af!!," providing valuable tips and techniques to her audience.
- Lifestyle Content: Jessie’s channel features a mix of lifestyle videos, including travel vlogs, fitness tips, and shopping experiences, catering to a broad audience interested in various aspects of daily life.
8. Gabby Glamour
Who is Gabby Glamour?
Gabby Glamour, whose real name is Gabrielle Márquez, is a YouTube content creator known for her beauty and fashion videos. She joined the platform on October 23, 2007, and has since gained a dedicated following. You can explore her channel here.
Gabby Glamour is based in Las Colinas, Texas, with her family originally from Guadalajara, Mexico.
Audience
Gabby Glamour's audience primarily consists of young, fashion-forward individuals who are keen on beauty and personal care. For instance, her video "2019 | Zaful Bikini Try-On Haul" has garnered 4.4K views, indicating a strong interest in fashion hauls, while "My Foundation, Highlight & Contour Routine!!!" with 1K views shows a preference for detailed makeup tutorials.
Key Metrics
Gabby Glamour's YouTube channel showcases impressive statistics that highlight her influence in the beauty and fashion community.
- Subscribers: 435
- Average Video Length: 5 minutes and 58 seconds
- Video Views: 7074
Content Focus
- Hair Reviews: Gabby Glamour provides detailed reviews of hair products, such as her video "Pristine Hair Review!!," offering insights and recommendations to her audience.
- Fashion and Try-On Hauls: She shares fashion-related content, including try-on hauls like "2019 | Zaful Bikini Try-On Haul," showcasing various outfits and styles.
- Beauty and Makeup Tutorials: Gabby Glamour creates makeup tutorials and beauty hacks, such as "My Foundation, Highlight & Contour Routine!!!" and "EYEBROW HACK| DIY EYEBROW TENTING," providing step-by-step guidance for her viewers.
9. Marlena Stell
Who is Marlena Stell?
Marlena Stell, a renowned beauty influencer and the founder of Makeup Geek, joined YouTube on April 20, 2008. Known for her makeup education and lifestyle content, she aims to inspire people of all ages, sizes, skin colors, and ethnicities to feel their best. You can explore her channel here.
Marlena Stell is based in the United States, specifically in Sacramento, California, where she set up her Makeup Geek office.
Audience
Marlena Stell's audience is diverse, encompassing people of all ages, sizes, skin colors, and ethnicities who are passionate about beauty and makeup. For instance, her video "Makeup for Beginners: Step by Step Tutorial" has garnered over 372,316 views, indicating a strong interest in accessible makeup education, while her "Fragrance Fridays" series attracts viewers looking for expert fragrance recommendations.
Key Metrics
Marlena Stell's YouTube channel showcases impressive statistics that highlight her influence in the beauty community.
- Subscribers: 1.55M
- Average Video Length: 18-20 minutes
- Video Views: 372,316
Content Focus
Marlena Stell creates a variety of engaging content on her YouTube channel. Here are some of the key types of content she focuses on:
- Makeup Education: Marlena offers step-by-step tutorials and masterclasses, helping viewers of all skill levels improve their makeup techniques.
- Product Reviews: She provides honest reviews of both high-end and drugstore makeup products, guiding her audience in making informed purchasing decisions.
- Fragrance Recommendations: Marlena shares her favorite perfumes and fragrance collections, offering insights into the best scents for different occasions.
10. Saraí Meza
Who is Saraí Meza?
Ale La Chula, whose real name is Alejandra Saucedo, is a popular YouTube content creator known for her engaging beauty and lifestyle videos. She joined the platform on June 11, 2010, and has since built a dedicated following. You can explore her diverse range of content on her YouTube channel.
Saraí Meza is based in Mexico, where she continues to build her career in television and social media.
Audience
Saraí Meza's audience primarily consists of young, Spanish-speaking individuals who enjoy a mix of beauty, lifestyle, and entertainment content. For example, her "Favorites" playlist, which contains 49 videos, indicates a strong interest in curated content that resonates with her viewers' diverse tastes.
Key Metrics
Saraí Meza's YouTube channel showcases impressive statistics that highlight her influence in the beauty and lifestyle community.
- Subscribers: 1 subscriber
- Video Views: 1
Content Focus
Saraí Meza creates a variety of engaging content on her YouTube channel. Here are some of the key types of content she focuses on:
- Beauty and Lifestyle Videos: Saraí shares beauty tips, makeup tutorials, and lifestyle content that resonates with her young, Spanish-speaking audience.
- Personal Vlogs: She provides a glimpse into her daily life and personal experiences, creating a relatable connection with her viewers.
- Curated Playlists: Saraí organizes her content into playlists, such as her "Favorites" playlist, which features a mix of her top videos and curated content for her audience.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and streamline their content management. With features like a customizable link-in-bio, email marketing, and an online store, creators like PewDiePie and Sia are able to engage their audiences more effectively. Beacons also offers tools such as an auto-updating media kit and AI brand outreach, making it easier for influencers to pitch and collaborate with brands.
