In this article, we will explore the Top 10 Hispanic Beauty YouTubers, showcasing the talents and unique styles of creators like Yuya, Rosy McMichael, Jackie Hernández, Ana Vbon, and Pautips. We'll delve into their content, highlighting what makes each of them stand out in the beauty community.
1. Yuya
Who is Yuya?
Yuya, whose real name is Mariand Castrejón Castañeda, is a renowned Spanish-language YouTube vlogger known for her beauty-related content. She joined YouTube on September 20, 2009, and has since amassed over 24 million subscribers. You can explore more of her content on Yuya's YouTube Channel.
Yuya is based in Cuernavaca, Mexico.
Audience
Yuya's audience is predominantly young, Spanish-speaking females who are passionate about beauty, lifestyle, and DIY projects. For instance, her video "5 PEINADOS PARA ESCUELA/TRABAJO♥ (Fácil)" resonates well with teenagers and young adults looking for easy and stylish hair tutorials.
Key Metrics
Yuya's YouTube channel boasts impressive statistics that highlight her influence in the beauty community:
- Engagement Rate: 7%
- Subscribers: 24.6M
- Average Video Length: 19.26 minutes
- Video Views: 2.59B
Content Focus
- Beauty and Fashion: Yuya creates videos on hairstyles, makeup tutorials, and skincare routines, catering to her audience's interest in beauty trends.
- Lifestyle: Her content includes personal vlogs, life updates, and engaging storytelling, often sharing significant life events and experiences.
- DIY and Crafts: Yuya also focuses on creative projects and tutorials, offering her viewers fun and easy-to-follow DIY ideas.
2. Rosy McMichael
Who is Rosy McMichael?
Rosy McMichael, whose real name is Rosy McMichael, is a celebrated beauty vlogger who joined YouTube on June 11, 2010. With over 13 years of experience, her channel features makeup reviews, beauty news, hauls, and collaborations with top makeup artists. You can explore more of her content on Rosy McMichael's YouTube Channel.
Rosy McMichael is based in the United States, specifically in Brownsville, TX.
Audience
Rosy McMichael's audience is predominantly female, ranging from teenagers to adults who are passionate about beauty and fashion. For instance, her video "SUPER MEGA HAUL # 100: EL MAS LARGO DE LA HISTORIA" resonates well with viewers interested in extensive fashion hauls, while her collaboration announcement "ROSY X BEAUTY CREATIONS: 2 AÑOS TRABAJANDO EN NUESTRA COLECCIÓN Y YA ESTÁ AQUÍ!" attracts those keen on exclusive beauty product launches.
Key Metrics
Rosy McMichael's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:
- Engagement Rate: 7.03%
- Subscribers: 5.57M
- Average Video Length: 65.13 minutes
- Video Views: 1.31B
Content Focus
- Makeup Reviews and Tutorials: Rosy McMichael provides in-depth reviews and tutorials on both affordable and high-end makeup products, helping her audience make informed beauty choices.
- Beauty News and Hauls: She keeps her viewers updated with the latest beauty industry news and showcases extensive product hauls, often featuring new and trending items.
- Collaborations and Personal Updates: Rosy frequently collaborates with top makeup artists and shares personal updates, including room tours and behind-the-scenes content, creating a more intimate connection with her audience.
3. Jackie Hernández
Who is Jackie Hernández?
Jackie Hernández, a Mexican beauty vlogger, launched her YouTube channel in May 2010 under the username jackisslilo. Known for her makeup tutorials, Jackie has built a significant following and is also the founder and CEO of Jdez Beauty. You can explore more of her content on Jackie Hernández's YouTube Channel.
Jackie Hernández is based in the United States, specifically in Los Angeles, California.
Audience
Jackie Hernández's audience primarily consists of young, Spanish-speaking females who are passionate about makeup and beauty. For example, her video "MAQUILLAJE PARA PRINCIPIANTES" resonates well with beginners looking for easy-to-follow tutorials, while her "HAUL DE MAQUILLAJE" attracts viewers interested in the latest beauty products and trends.
Key Metrics
Jackie Hernández's YouTube channel showcases impressive statistics that highlight her influence in the beauty community:
- Subscribers: 2.6M
- Average Video Length: 15.2 minutes
- Video Views: 1.2B
Content Focus
Jackie Hernández creates a variety of content that resonates with her audience. Here are some key types of content she focuses on:
- Makeup Tutorials: Jackie provides detailed makeup tutorials, catering to both beginners and advanced users. Her step-by-step guides help viewers achieve various looks, from everyday makeup to glamorous styles.
- Product Reviews: She offers honest and thorough reviews of beauty products, helping her audience make informed purchasing decisions. These reviews often include demonstrations and personal opinions on the effectiveness of the products.
- Personal Vlogs: Jackie shares glimpses of her personal life through vlogs, allowing her audience to connect with her on a more intimate level. These vlogs often include behind-the-scenes content, life updates, and personal experiences.
4. Ana Vbon
Who is Ana Vbon?
Ana Vbon, whose real name is not publicly disclosed, is a Mexican vlogger known for her self-titled YouTube channel. She began her YouTube journey on January 24, 2011, and has since gained popularity for her lifestyle vlogging, challenges, and tags. You can explore more of her content on Ana Vbon's YouTube Channel.
Ana Vbon is based in Cuernavaca, Mexico.
Audience
Ana Vbon's audience primarily consists of young, Spanish-speaking individuals who enjoy lifestyle and personal vlogs. For example, her video "¡ME COMPRÉ UN CARRO!" resonates well with viewers interested in life updates, while "TAG DEL SUPERMERCADO" attracts those who enjoy fun challenges and tags.
Key Metrics
Ana Vbon's YouTube channel, Ana Vblogs, showcases a variety of engaging content for her audience.
- Subscribers: 467K
- Average Video Length: 13 minutes and 16 seconds
- Video Views: 1.2M
Content Focus
- Lifestyle Vlogs: Ana Vbon shares personal experiences and life updates, such as buying a new car or daily routines, which resonate with her audience's interest in her personal life.
- Challenges and Tags: She engages her viewers with fun and interactive content like the "TAG DEL SUPERMERCADO," which often garners high view counts and participation.
- Travel and Adventure: Ana Vbon also creates content around her travels and adventures, such as her "DÍA DE MUERTOS" video, offering her audience a glimpse into different cultures and experiences.
5. Pautips
Who is Pautips?
Paula Galindo, known as Pautips, is a Colombian YouTuber who joined the platform on July 6, 2011. She is renowned for her beauty, fashion, and lifestyle content, which has garnered her over 9 million subscribers. You can explore more of her content on Pautips' YouTube Channel.
Pautips is based in the United States, although she was born in Colombia.
Audience
Pautips' audience primarily consists of young, Spanish-speaking females who are passionate about beauty, fashion, and lifestyle content. For example, her makeup tutorials and fashion hauls resonate well with viewers interested in beauty tips and the latest trends, while her storytime videos attract those who enjoy personal anecdotes and life experiences.
Key Metrics
Pautips' YouTube channel showcases a variety of engaging content for her audience.
- Subscribers: 9.14M
- Average Video Length: 15 minutes and 44 seconds
- Video Views: 61M
Content Focus
- Makeup Tutorials and Beauty Tips: Pautips offers detailed makeup tutorials and beauty tips, helping her audience achieve various looks and stay updated with the latest beauty trends.
- Vlogs and Storytime Videos: She shares personal experiences and life updates through vlogs and storytime videos, creating a more intimate connection with her viewers.
- Challenges and Hauls: Pautips engages her audience with fun challenges and extensive hauls, showcasing new and trending products in the beauty and fashion industry.
6. Ratolina
Who is Ratolina?
Ratolina, whose real name is Marta, is a Spanish beauty guru who joined YouTube on January 5, 2009. She has garnered over 1.4 million subscribers by posting makeup tutorials, unboxings, and beauty routines. You can explore more of her content on Ratolina's YouTube Channel.
Ratolina is based in Spain, where she operates her YouTube channel focused on beauty, makeup, and skincare.
Audience
Ratolina's audience primarily consists of Spanish-speaking females who are passionate about beauty and makeup. For example, her video "Probando MAQUILLAJE de PRIMARK" resonates well with viewers interested in affordable beauty products, while her "Rutina de Cuidado Facial" attracts those keen on skincare routines and tips.
Key Metrics
Ratolina's YouTube channel is a treasure trove for beauty enthusiasts.
- Subscribers: 1.41M
- Average Video Length: 31 minutes
- Video Views: 283K
Content Focus
- Makeup Tutorials and Product Reviews: Ratolina provides detailed makeup tutorials and honest reviews of beauty products, helping her audience make informed beauty choices.
- Skincare Tips and Beauty Hacks: She shares effective skincare routines and beauty hacks, often focusing on affordable and natural products.
- DIY Decorations and Lifestyle Content: Ratolina also creates content on low-cost DIY decorations and various lifestyle topics, offering her viewers creative and budget-friendly ideas.
7. Kathy Esquivel
Who is Kathy Esquivel?
Kathy Esquivel, known for her YouTube channel, joined the platform on March 14, 2014. She creates content focused on beauty, lifestyle, and personal vlogs, engaging her audience with a variety of topics. You can explore more of her content on Kathy Esquivel's YouTube Channel.
Kathy Esquivel is based in the United States, where she creates content focused on beauty, lifestyle, and personal vlogs.
Audience
Kathy Esquivel's audience primarily consists of young, Spanish-speaking females who are interested in beauty, lifestyle, and personal vlogs. For example, her video "Rutina de Mañana" resonates well with viewers looking for daily routine inspiration, while "Mi Historia de Amor" attracts those who enjoy personal anecdotes and relationship stories.
Key Metrics
Kathy Esquivel's YouTube channel offers a variety of engaging content for her audience.
- Subscribers: Not available
- Average Video Length: Not available
- Video Views: Not available
Content Focus
- Beauty and Lifestyle: Kathy Esquivel creates content focused on beauty routines, makeup tutorials, and lifestyle tips, engaging her audience with practical and relatable advice.
- Personal Vlogs: She shares personal experiences and daily routines, allowing her viewers to connect with her on a more intimate level through her vlogs.
- Challenges and Storytime Videos: Kathy engages her audience with fun challenges and storytime videos, often sharing personal anecdotes and interactive content.
8. Cinthia Truong
Who is Cinthia Truong?
Cinthia Truong, who joined YouTube on March 18, 2010, is a popular content creator known for her hair tutorials. Her channel, CinthiaTruong, features a variety of videos demonstrating different hairstyles, including updos, braids, and wedding hairstyles. With a subscriber count of 594K, Cinthia has built a significant following by sharing her expertise in hair styling.
Cinthia Truong is based in the United States, where she creates content focused on hair tutorials and styling.
Audience
Cinthia Truong's audience primarily consists of individuals interested in hair styling and beauty, with a significant number of viewers seeking practical and creative hair tutorials. For example, her video "Spring Braided Flower Hair Tutorial" has garnered 18 million views, indicating a strong preference for intricate and seasonal hairstyles, while "Hair Tutorial: 2 Minutes Updo for Work" resonates with those looking for quick and professional hair solutions.
Key Metrics
Cinthia Truong's YouTube channel, CinthiaTruong, features a variety of hair tutorials.
- Subscribers: 594K
- Average Video Length: 2-3 minutes
- Video Views: 18M
Content Focus
Cinthia Truong creates a variety of content that resonates with her audience. Here are some key types of content she focuses on:
- Hair Tutorials: Cinthia provides detailed hair tutorials, showcasing different styles such as updos, braids, and wedding hairstyles. Her videos like "Spring Braided Flower Hair Tutorial" and "Beautiful Wedding Hair Bow Tutorial" are particularly popular.
- Quick and Easy Hairstyles: She offers practical solutions for everyday hair styling, such as the "Hair Tutorial: 2 Minutes Updo for Work," catering to viewers looking for quick and professional hair solutions.
- Seasonal and Themed Hairstyles: Cinthia creates content around seasonal and themed hairstyles, providing her audience with fresh and relevant hair styling ideas throughout the year.
9. Mariana Zambrano
Who is Mariana Zambrano?
Mariana Zambrano, a renowned beauty and lifestyle content creator, joined YouTube on April 15, 2013. Known for her makeup tutorials and skincare videos, she has amassed over 1.81 million subscribers. Mariana also runs an online makeup academy called "Academia Mariana Zambrano," where she shares her expertise with a broader audience.
Mariana Zambrano is based in Mexico, where she creates her beauty and lifestyle content.
Audience
Mariana Zambrano's audience primarily consists of young, Spanish-speaking females who are passionate about makeup and beauty. For example, her video "MAQUILLAJE PARA PRINCIPIANTES PASO A PASO" resonates well with beginners looking for step-by-step tutorials, while "SECRETOS DE MAQUILLAJE DE KYLIE JENNER" attracts viewers interested in celebrity beauty secrets.
Key Metrics
Using her YouTube channel, Mariana Zambrano has built a significant following in the beauty and lifestyle community.
- Subscribers: 1.81M
- Average Video Length: 6 minutes and 42 seconds
- Video Views: 119K
Content Focus
- Makeup Tutorials: Mariana Zambrano provides detailed step-by-step guides on various makeup techniques, catering to both beginners and advanced users.
- Beauty Tips and Product Reviews: She offers practical beauty tips and honest reviews of makeup products, helping her audience make informed purchasing decisions.
- Celebrity Makeup Secrets: Mariana shares insights into the makeup routines of celebrities, offering her viewers exclusive beauty tips and tricks.
10. Kika Nieto
Who is Kika Nieto?
Ana Vbon, whose real name is not publicly disclosed, is a Mexican vlogger known for her self-titled YouTube channel. She began her YouTube journey on January 24, 2011, and has since gained popularity for her lifestyle vlogging, challenges, and tags. You can explore more of her content on Kika Nieto's YouTube Channel.
Kika Nieto is based in Colombia, where she creates her content primarily for YouTube and other social media platforms.
Audience
Kika Nieto's audience primarily consists of young, Spanish-speaking females who are interested in personal stories, challenges, and motivational content. For example, her video "Me puso los cachos con mi MEJOR AMIGA" resonates well with viewers who enjoy personal anecdotes, while "Roast Yourself Challenge" attracts those who are keen on engaging and entertaining challenges.
Key Metrics
Kika Nieto's YouTube channel showcases a variety of engaging content for her audience.
- Subscribers: 7.79M
- Average Video Length: 23 minutes
- Video Views: 61M
Content Focus
- Lifestyle and Personal Growth: Kika Nieto creates content focused on personal growth, learning, and the pursuit of truth and happiness. Her videos often explore themes of overcoming pain, finding strength, and maintaining stability in life.
- Faith and Spirituality: She discusses topics related to faith and spirituality, sharing her personal experiences and insights to connect with her audience on a deeper level.
- Fashion and Storytimes: Kika also produces content around fashion and outfit choices, as well as engaging storytime videos where she shares personal anecdotes and life experiences.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators can manage and monetize their content seamlessly. Additionally, tools such as the media kit and AI brand outreach help them secure brand deals and streamline their business operations.
