Meet Gustavo Tosta, the creative force behind the wildly popular food channel, Guga Foods.
He shares his crazy cooking experiments on Guga Foods, @gugafoods, and @gugafoods, with more than 4 million subscribers on YouTube and over 2.5 million on TikTok.
Let's explore who Guga really is—from his background and rise to fame to what makes him a standout creator.
How old is Guga Foods?
The Guga Foods channel will be celebrating its 10th anniversary in 2025. Its official launch date was July 30, 2015, which makes the channel a fiery Leo!
Where is Guga Foods from?
Guga is originally from Uberaba, Brazil, a city famous for its cattle industry, which totally explains his passion for all things steak.
These days, he calls Miami, Florida home, where he cooks up his amazing creations.
Guga Foods's family and personal life
Off-camera, Guga is a family man and a dad to three kids, though he generally keeps his home life out of the spotlight.
You’ve probably seen his nephew, Angel, who often appears as the official taste-tester and brings plenty of laughs to the channel. Guga’s passion for food started young, inspired by the delicious meals his mom made growing up.
Guga Foods's journey as a creator
Guga's secret sauce is his fearless, fun-loving approach to cooking, turning wild ideas into must-see content for millions.
- His YouTube journey began in 2015, initially using sous vide to cook for his employees before pivoting to steak experiments.
- He expanded his foodie empire beyond YouTube, growing huge followings on platforms like Instagram and TikTok.
- Now a published author with his cookbook, "Breaking the Barbecue Rules," he continues to drop viral cooking videos regularly.
- Before becoming a food star, Guga ran his own martial arts studio until an injury led him down a new path.
What kinds of followers does Guga Foods have?
Guga's fans are a fun mix of young adults and older folks who are all about a good food adventure. His audience includes everyone from seasoned grill masters to curious home cooks who are just getting started in the kitchen.
They're super active online, especially on YouTube and TikTok, and can't get enough of his wild food experiments and delicious steak recipes. These are people who love to learn new cooking tricks while being entertained.
Grow your audience with Beacons
Some of the biggest names in the creator world, including foodies like Kevin Lee and FlavorsbyFrangipane, are using Beacons to level up their game. It’s an all-in-one spot to launch an online store, build a media kit, and so much more.
Ready to follow in their footsteps? Start building your brand for free!
