Meet Glenda Dela Cruz Victorio, the powerhouse CEO behind the popular beauty brand Brilliant Skin Essentials.
Known online as Miss Glenda, she shares everything from skincare tips to her life as a boss. She has more than 3 million followers on Facebook and more than 3.9 million on TikTok, and you can also find her on Instagram.
Let’s explore who Glenda really is—her background, rise to fame, and what makes her stand out as a creator.
How old is Glenda Dela Cruz?
As of 2025, the Brilliant Skin CEO is 28 years old. She has already built a massive beauty empire before even hitting her thirties!
Where is Glenda Dela Cruz from?
Glenda is a proud Pinay entrepreneur who comes from the Philippines.
Her success story is rooted in the country, where she started from humble beginnings and worked her way to the top.
Glenda Dela Cruz's family and personal life
Glenda’s backstory is super inspiring; she was raised by her grandmother after her dad passed away and her mom left. Giving her grandma a better life became her biggest motivation to succeed.
She’s been a hustler since she was a kid, starting to work at just 12 years old. She even worked at a call center as a teen before she started building her own business from the ground up.
Glenda Dela Cruz's journey as a creator
Glenda Dela Cruz’s story is a masterclass in turning hustle into a massive success, starting from scratch to build a beauty empire.
- She began working at 12 and even led a call center team as a teen before a chance encounter inspired her to create her own charcoal soap, starting her business on credit.
- She used social media to build a huge following and expanded her Brilliant brand into construction, food, and even a petroleum company.
- Recently, she was named TikTok Shop's first Filipino ambassador and has won multiple awards for her leadership and influence.
- A cool fact is that she started her first soap production with 3,000 pieces, promising to pay the manufacturer only after she sold them.
What kinds of followers does Glenda Dela Cruz have?
Glenda’s followers are mostly young adults in the Philippines, likely in their late teens and twenties. While her content is for everyone, her focus on skincare and beauty means she has a huge following of young women.
Her audience is a mix of beauty lovers and aspiring bosses. They tune in for everything from skincare hacks and lifestyle vlogs to getting major inspiration from her incredible business journey.
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