Direct.me vs. Milkshake

Jessica Li
Chief of Staff

Link-in-bio products are essential for online creators as they centralize all their content and activities into a single, easily accessible link. We'll compare Direct.me and Milkshake to determine which platform best supports creators in managing and promoting their business.

A Quick Overview of Direct.me and Milkshake

What is Direct.me?

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Direct.me offers a free link-in-bio tool that allows users to create a personalized page showcasing their content. Unique features include free analytics, unlimited links, and extensive customization options. The service is easy to set up and compatible with various social media platforms, making it a versatile choice for creators.

What is Milkshake?

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Milkshake is a mobile-based website builder that allows users to create and update websites directly from their phones. Unique features include a card-based layout, extensive customization options, and built-in analytics. The app is free to use and designed for ease of use, making it accessible for social media influencers, small business owners, and content creators.

Comparing Direct.me and Milkshake: Features and Pricing

Direct.me Features

Direct.me offers several unique features that cater to the needs of online creators.

  • Free Analytics: Track views and clicks without any cost.
  • Unlimited Links: Include all your relevant content without restrictions.
  • Extensive Customization: Personalize your page to match your brand.
  • Audience Ownership: Build and manage your mailing list directly.
  • Flexible Styling: Adapt the look and feel of your page to suit your style.

Milkshake Features

Milkshake offers a mobile-first approach to website building.

  • Pick a Card: Cards act as the pages of your website, allowing users to swipe between them like Instagram Stories.
  • Add Your Content: Customize each card with text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, and more.
  • Shake Up Your Look: Choose and customize the best look for your card with brand colors, fonts, logos, and images.
  • Publish and Add to Bios: Publish your website with one tap and easily add the link to your social media bios.
  • Milkshake Insights: Track what content performs best with daily and monthly breakdowns of link clicks and card views.

Direct.me and Milkshake Similarities

Direct.me and Milkshake both excel in providing creators with versatile link-in-bio tools that enhance their online presence. These platforms share several key features that make them valuable for content creators.

  • Customization: Both platforms allow users to personalize their pages extensively, ensuring their brand identity is well-represented.
  • Analytics: Users can track views and clicks, gaining insights into their audience's behavior.
  • Multiple Links: Both services enable the addition of unlimited links, connecting followers to various types of content.
  • Ease of Use: Designed for simplicity, both tools allow users to set up and manage their pages without technical skills.

Direct.me and Milkshake Differences

Direct.me and Milkshake both offer robust link-in-bio tools, but they cater to different needs and preferences. Here are the biggest differences in features between Direct.me and Milkshake:

  • Audience Ownership: Direct.me allows users to build and manage a mailing list directly from their link-in-bio page, a feature not available in Milkshake.
  • Card-Based Navigation: Milkshake uses a unique swipeable card interface for navigating through website pages, which Direct.me does not offer.
  • Mobile-Only Website Creation: Milkshake is designed for creating and managing websites entirely from a mobile device, whereas Direct.me supports both mobile and desktop use.

Direct.me and Milkshake Pricing

Direct.me offers a completely free service with no hidden costs, making it an attractive option for creators looking to manage their online presence without financial commitment. Users can access features like analytics, customization, and unlimited links at no charge.

Milkshake, on the other hand, provides a free app with basic functionalities but offers additional features through in-app purchases. These include a Lite plan for $2.99, a Pro plan for $6.99, and an annual Pro subscription for $59.99, which unlocks advanced tools like SEO, mailing list integration, and ad campaign tracking.

Overall, Direct.me provides a better deal for those seeking a cost-free solution, while Milkshake offers more advanced features at a price.

Why Choose One Over the Other?

Why Choose Direct.me: Consumers who prioritize cost-free services with robust features would prefer Direct.me. This platform is ideal for social media influencers and small business owners who need detailed analytics, unlimited links, and audience ownership without any financial commitment.

Why Choose Milkshake: Consumers who value ease of use and mobile-first design would opt for Milkshake. This app is perfect for trendsetters and go-getters who want to create and update stylish websites directly from their phones without needing any design or web development skills.

Considering Beacons vs. Direct.me and Milkshake

What is Beacons

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Beacons is the all-in-one creator platform designed to help you manage and monetize your online presence effortlessly. With over 500,000 users worldwide, Beacons offers a suite of tools including AI-powered insights, email marketing, and a creator store, all from a single link-in-bio.

Beacons's Pricing

Pricing Packages

  • Free Plan: $0 (Free forever)
  • Creator Pro: $8.33 per month (billed annually) or $10 per month (monthly)
  • Store Pro: $25 per month (billed annually) or $30 per month (monthly)
  • Business Pro: $75 per month (billed annually) or $90 per month (monthly)

Comparing Beacons to Direct.me and Milkshake

Choosing Beacons over Direct.me and Milkshake offers a comprehensive solution for creators looking to maximize their online presence.

  • All-in-One Platform: Unlike Direct.me and Milkshake, Beacons integrates multiple tools such as email marketing, an online store, and a media kit into one cohesive system.
  • AI-Powered Features: Beacons leverages AI for custom insights and automation, enhancing your ability to manage and grow your audience effectively.
  • Cost-Effective: Beacons provides a free plan with extensive features, making it more economical compared to using multiple separate tools.
  • Automatic Data Synchronization: Enjoy seamless data integration across all tools, ensuring a unified brand experience without the hassle of manual updates.
  • Customization: Fully customize your link-in-bio, email campaigns, and online store to reflect your unique brand identity.
  • User-Friendly: Beacons is designed for ease of use, requiring no coding or design skills, making it accessible for all creators.

For a more detailed comparison, visit Beacons.

What Are the Customers Saying?

Direct.me Reviews

Overall, users have given Direct.me a mixed reception, with an average rating of 3.5 out of 5. While many appreciate its free analytics and unlimited links, some find the customization options lacking.

"Great for Beginners" - 4/5 - "Direct.me is perfect for those just starting out. The free analytics and unlimited links are a huge plus." - John D.

"Needs More Customization" - 2/5 - "The platform is easy to use, but the customization options are too limited for my needs." - Sarah K.

For more user reviews, visit Milkshake Reviews.

Milkshake Reviews

Overall, users have given Direct.me a mixed reception, with an average rating of 3.5 out of 5. While many appreciate its free analytics and unlimited links, some find the customization options lacking.

"Great for Beginners" - 4/5 - "Direct.me is perfect for those just starting out. The free analytics and unlimited links are a huge plus." - John D.

"Needs More Customization" - 2/5 - "The platform is easy to use, but the customization options are too limited for my needs." - Sarah K.

For more user reviews, visit Milkshake Reviews.

Beacons reviews

Overall, users have given Beacons an impressive rating of 4.9 out of 5. Here are some of the positive reviews from our satisfied customers:

"Incredible App" - 5/5 - "Incredible app with a bunch of useful creator business tools. Love the email marketing and store apps!" - Christopher Wong

"Most Useful Tool for Creators" - 5/5 - "This is the most useful tool for creators especially when they are starting out. The fact that it is free and paid parts are just things you will need as you grow and gain income is such a perfect example of what these tools should look like." - Bearded IT Guy

Final Decision: Direct.me, Milkshake, or Beacons?

Whether you're just starting out or looking to grow your audience, Direct.me and Milkshake offer solid options for link-in-bio tools. However, if you're seeking an all-in-one solution that goes beyond just links, Beacons stands out with its comprehensive suite of features. With Beacons, you can manage everything from email marketing to an online store, making it a fantastic choice for creators aiming to streamline their online presence.

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