In this article, we will explore the Top 10 Chinese Beauty YouTubers, diving into their unique styles and contributions to the beauty community. We'll highlight creators like Sichenmakeupholic, QiuQiu, Jasmine Hand, Michele Wang, and Kathleen Lights, showcasing what makes each of them stand out.
1. Sichenmakeupholic
Who is Sichenmakeupholic?
Sichenmakeupholic, whose real name is Sichen Chan, is a prominent YouTube creator known for her engaging makeup tutorials, challenges, and lifestyle vlogs. She joined the platform on February 6, 2012, and has since garnered a substantial following. For more about her content, visit Sichenmakeupholic.
Sichenmakeupholic is based in the United States, as indicated by her birthplace on Famous Birthdays.
Audience
The audience for Sichenmakeupholic primarily consists of young to middle-aged women who are passionate about makeup, beauty, and lifestyle content. They engage actively with both detailed tutorials and quick, bite-sized videos, as evidenced by the high view counts on popular uploads like "SOFT GRUNGE l COULDN'T CARE LESS VIBE MAKEUP" and "CUTE/EDGY VALENTINE'S DAY MAKEUP TUTORIAL❤️".
Key Metrics
According to vidIQ, here are some key statistics for Sichenmakeupholic's YouTube channel:
- Engagement Rate: 6.68%
- Subscribers: 1.31M
- Average Video Length: 10.92 Minutes
- Video Views: 49.32M
Content Focus
- Makeup Tutorials: Sichenmakeupholic offers detailed makeup tutorials, including looks for different occasions and techniques for specific features like hooded eyes and monolids.
- Beauty and Self-Care Tips: The channel provides beauty tips and self-care routines, helping viewers enhance their skincare and overall well-being.
- Lifestyle and Entertainment: Sichenmakeupholic also shares lifestyle content, including vlogs, challenges, and storytime videos, adding a personal touch to her channel.
2. QiuQiu
Who is QiuQiu?
QiuQiu, whose real name is Qiunting, is a Singaporean blogger and YouTube creator known for her engaging lifestyle content. She joined YouTube on January 15, 2011, and has since amassed a following of 44.3K subscribers. For more about her content, visit QiuQiu's YouTube Channel.
QiuQiu is based in Singapore, as indicated by her profile on Famous Birthdays.
Audience
The audience for QiuQiu primarily consists of individuals interested in personal stories, travel, and lifestyle content. For example, her video "BEING SOLD FROM CHINA AND LOSS OF MY SISTER (PAPA'S STORY)" has garnered over 53,318 views, indicating a strong interest in heartfelt, personal narratives.
Additionally, her travel vlog "Da Nang (coconut boat, hoi an, jeep tour, helio amusement and more) Part 2" attracts viewers who enjoy adventure and cultural exploration, showcasing the diverse interests of her audience.
Key Metrics
According to vidIQ, here are some key statistics for QiuQiu's YouTube channel:
- Engagement Rate: 1.16%
- Subscribers: 44.3K
- Average Video Length: 13.54 minutes
- Video Views: 6.36M
Content Focus
- Personal Stories and Experiences: QiuQiu shares heartfelt personal narratives, such as her video "BEING SOLD FROM CHINA AND LOSS OF MY SISTER (PAPA'S STORY)," which resonate deeply with her audience.
- Travel Vlogs: Her travel content, like the "Da Nang (coconut boat, hoi an, jeep tour, helio amusement and more)" vlog, offers viewers a glimpse into her adventures and cultural explorations.
- Daily Life and Activities: QiuQiu's videos often feature everyday moments, including pet adoption stories and dining experiences, providing a relatable and engaging look into her life.
3. Jasmine Hand
Who is Jasmine Hand?
Jasmine Hand, a self-taught makeup artist, joined YouTube on February 12, 2013, and has since built a substantial following. Known for her beauty tutorials and weekly vlogs, she shares her expertise and lifestyle with over 550,000 subscribers. For more about her content, visit Jasmine Hand's YouTube Channel.
Jasmine Hand is based in Australia, as indicated by her profile on Famous Birthdays.
Audience
The audience for Jasmine Hand primarily consists of beauty enthusiasts and aspiring makeup artists who are keen on learning new techniques and staying updated with the latest trends. For instance, her detailed makeup tutorials and weekly vlogs attract viewers who appreciate her expertise and relatable content, as evidenced by her substantial following of over 550,000 subscribers.
Key Metrics
According to vidIQ, here are some key statistics for Jasmine Hand's YouTube channel:
- Engagement Rate: 2.45%
- Subscribers: 550,000
- Average Video Length: 15.3 minutes
- Video Views: 35M
Content Focus
- Makeup Tutorials: Jasmine Hand offers detailed makeup tutorials, showcasing various techniques and looks for different occasions.
- Weekly Vlogs: She shares insights into her daily life and activities through weekly vlogs, providing a personal touch to her channel.
- Beauty Product Reviews: Jasmine Hand frequently reviews beauty products, offering her honest opinions and recommendations to her audience.
4. Michele Wang
Who is Michele Wang?
Michele Wang, whose real name is Michele Novich, is a YouTube star known for her content focused on makeup and fashion. She reviews cosmetic products and clothing from upscale companies like Dior and Tom Ford. Michele joined YouTube in 2011 and has since built a substantial following.
For more about her content, visit Michele Wang's YouTube Channel.
Michele Wang is based in the United States, as indicated by her profile on Famous Birthdays.
Audience
The audience for Michele Wang primarily consists of individuals interested in high-end makeup and fashion, often seeking detailed reviews of luxury products. For example, her in-depth reviews of Dior and Tom Ford cosmetics attract viewers who appreciate premium beauty brands and are looking for expert opinions before making a purchase.
Key Metrics
Michele Wang's YouTube channel metrics are as follows:
- Subscribers: 2
Content Focus
According to vidIQ and Michele Wang's YouTube channel, here are the types of content she creates:
- Luxury Beauty Reviews: Michele Wang offers in-depth reviews of high-end makeup and skincare products from brands like Dior and Tom Ford, providing detailed insights and recommendations.
- Fashion Hauls: She showcases her latest fashion finds, often featuring upscale clothing and accessories, giving her audience a glimpse into her personal style and fashion choices.
- Makeup Tutorials: Michele Wang creates makeup tutorials that highlight techniques for achieving sophisticated and elegant looks, catering to viewers interested in premium beauty products and application methods.
5. Kathleen Lights
Who is Kathleen Lights?
Kathleen Lights, whose real name is Kathleen Fuentes, is a renowned beauty YouTuber who joined the platform on January 26, 2013. She has amassed a significant following by sharing makeup tutorials, product reviews, and fun challenges with her audience. For more about her content, visit Kathleen Lights' YouTube Channel.
Kathleen Lights is based in Miami, FL, United States.
Audience
The audience for Kathleen Lights primarily consists of beauty enthusiasts, particularly women aged 18-35, who are keen on makeup tutorials, product reviews, and personal care tips. For instance, her video "Full Face Drugstore Makeup Tutorial & Affordable Brushes!" has garnered 16 million views, indicating a strong interest in affordable beauty options among her viewers.
Additionally, her video "I Do My Husband's Makeup!" with 5.9 million views showcases the audience's appreciation for fun, relatable content that blends beauty with personal life moments.
Key Metrics
Using KathleenLights' YouTube channel, here are some key metrics:
- Subscribers: 4.1M
- Average Video Length: 23:23 minutes
- Video Views: 16M
Content Focus
According to vidIQ and Kathleen Lights' YouTube channel, here are the types of content she creates:
- Makeup Tutorials: Kathleen Lights offers detailed makeup tutorials, showcasing various techniques and looks for different occasions.
- Product Reviews: She frequently reviews beauty products, providing her honest opinions and recommendations to her audience.
- Fun Challenges: Kathleen engages her audience with entertaining challenges, often incorporating viewer suggestions and trending topics.
6. Tina Yong
Who is Tina Yong?
Tina Yong, a renowned YouTube star, is celebrated for her makeup tutorials, beauty, lifestyle, and travel content. She joined YouTube on April 29, 2013, and has since amassed a significant following. For more about her content, visit Tina Yong's YouTube Channel.
Tina Yong is based in Sydney, Australia, where she continues her professional activities and creates content for her YouTube channel.
Audience
The audience for Tina Yong primarily consists of beauty enthusiasts and lifestyle aficionados who enjoy her diverse content, ranging from makeup tutorials to travel vlogs. For instance, her video "I Tried Following a Tati Westbrook Makeup Tutorial" has garnered significant views, indicating a strong interest in makeup challenges and tutorials among her viewers.
Key Metrics
Tina Yong's YouTube channel showcases a variety of content, including makeup tutorials, beauty tips, lifestyle vlogs, and travel experiences.
- Subscribers: 3.6M
- Average Video Length: 12.5 minutes
- Video Views: 400M
Content Focus
According to vidIQ and Tina Yong's YouTube channel, here are the types of content she creates:
- Makeup Tutorials: Tina Yong offers detailed makeup tutorials, showcasing various techniques and looks for different occasions.
- Beauty and Lifestyle Tips: She provides beauty tips and lifestyle advice, helping viewers enhance their skincare routines and overall well-being.
- Travel Vlogs: Tina Yong shares her travel experiences, giving viewers a glimpse into different cultures and destinations.
7. The Beauty Breakdown
Who is The Beauty Breakdown?
Morgan Alison Stewart, known as The Beauty Breakdown, is a prominent YouTube content creator who focuses on beauty, skincare, and makeup, particularly emphasizing Korean beauty products. She joined the platform on February 20, 2014, and has since garnered a substantial following. For more about her content, visit The Beauty Breakdown's YouTube Channel.
The Beauty Breakdown is based in the United States.
Audience
The audience for The Beauty Breakdown primarily consists of young women who are passionate about Korean beauty products and skincare routines. For example, videos like "TATTOOING MY EYEBROWS?! First Impressions" with 2.8M views and "My Full Winter Body Skin Care Routine" with 1.1K views in one day highlight the strong interest in detailed beauty tutorials and skincare advice among her viewers.
Key Metrics
TheBeautyBreakdown is a YouTube channel managed by Morgan Alison Stewart, focusing on beauty, skincare, and makeup.
- Subscribers: 544K
- Average Video Length: 10:21 minutes
- Video Views: 35M
Content Focus
- Skincare and Makeup Reviews: The Beauty Breakdown offers detailed reviews of beauty products, including Korean and Western beauty items, as well as affordable dupes.
- Beauty Routines: The channel features videos on skincare routines, body care routines, and makeup tutorials, providing viewers with comprehensive beauty advice.
- Themed Series and Hauls: Morgan Alison Stewart creates themed series like "Folklore & Fairytale Friday" and "Beauty Battle Breakdown," along with extensive beauty product hauls from various brands and stores.
8. Edward Avila
Who is Edward Avila?
Edward Avila, a beauty guru known for his self-titled YouTube channel, joined the platform on April 7, 2006. He has gained popularity for his content inspired by K-pop idols, amassing a significant following. For more about his content, visit Edward Avila's YouTube Channel.
Edward Avila is based in Seoul, South Korea, and has also lived in California.
Audience
The audience for Edward Avila primarily consists of young adults who are passionate about K-pop and beauty trends. For instance, his video "K-pop Idol Inspired Makeup" resonates strongly with viewers who admire the aesthetics of K-pop idols, while his content on skincare routines attracts those keen on achieving flawless skin similar to their favorite celebrities.
Key Metrics
Using Edward Avila's YouTube channel, here are the key metrics:
- Subscribers: 1.63M
- Average Video Length: 10:21 minutes
- Video Views: 35M
Content Focus
- K-pop Idol Inspired Makeup: Edward Avila creates makeup tutorials inspired by the looks of popular K-pop idols, offering viewers step-by-step guides to achieve similar aesthetics.
- Skincare Routines: He shares detailed skincare routines, focusing on achieving flawless skin, often incorporating products and techniques popular in South Korea.
- Music Videos: Edward Avila also produces music videos, showcasing his musical talents and exploring themes related to urban and street culture.
9. Cydnee Black
Who is Cydnee Black?
Cydnee Black, a renowned YouTube content creator, joined the platform on November 3, 2013. Known for her makeup tutorials, hair tutorials, vlogs, and beauty advice, she has amassed a substantial following of over 1.19 million subscribers. For more about her content, visit Cydnee Black's YouTube Channel.
Cydnee Black is based in the United States, where she continues to create content for her YouTube channel.
Audience
The audience for Cydnee Black primarily consists of young adults and teenagers, predominantly female, who are passionate about beauty, makeup, and personal development. For instance, her playlist "MAKEUP & HISTORYYYYY" attracts viewers interested in the intersection of beauty and historical events, while her video "How I Grew My Hair Back After a Big Chop" resonates with those seeking hair care and styling advice.
Key Metrics
Cydnee Black's YouTube channel is a treasure trove of makeup tutorials, historical insights, and lifestyle content.
- Subscribers: 1.19M
- Average Video Length: 20-30 minutes
- Video Views: 5.1M
Content Focus
According to vidIQ and Cydnee Black's YouTube channel, here are the types of content she creates:
- Makeup Tutorials and Historical Discussions: Cydnee Black combines makeup tutorials with historical narratives, as seen in her popular series "MAKEUP & HISTORYYYYY."
- Personal Stories and Mindset: She shares personal experiences and insights, often blending them with makeup tutorials in her "✨M A K E U P & M I N D S E T ✨" series.
- Current Events and News Commentary: Cydnee Black discusses current events and news, providing her perspective on various topics, including social issues and pop culture.
10. Kim Dao
Who is Kim Dao?
Kim Dao, a Vietnamese beauty vlogger, is renowned for her self-titled blog and YouTube channel where she shares makeup, fashion, and lifestyle videos. She joined YouTube on July 4, 2006, and has since amassed a significant following. For more about her content, visit Kim Dao's YouTube Channel.
Kim Dao is based in Australia, specifically Perth, where she continues to create content for her YouTube channel.
Audience
The audience for Kim Dao primarily consists of young adults and teenagers, predominantly female, who are passionate about makeup, fashion, and lifestyle content. For instance, her video "100 Things to do in TOKYO, JAPAN" with 6.2M views highlights the strong interest in travel guides among her viewers, while her tutorials on Japanese and Korean beauty products attract those keen on Asian beauty trends.
Key Metrics
Here are the key metrics for Kim Dao's YouTube channel:
- Subscribers: 780K
- Average Video Length: 28:52 minutes
- Video Views: 6.2M
Content Focus
- Makeup and Fashion Videos: Kim Dao shares detailed makeup tutorials and fashion tips, showcasing various styles and trends.
- Travel Guides: She provides comprehensive travel guides, particularly focusing on destinations in Japan, offering viewers insights into must-visit locations and cultural experiences.
- Lifestyle Vlogs: Kim Dao's lifestyle content includes vlogs about her daily life, food diaries, and experiences at popular attractions, giving her audience a personal glimpse into her adventures.
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