In this article, we'll dive into the Top 10 Beauty YouTubers, showcasing the most influential creators in the beauty industry. We'll highlight stars like James Charles, NikkieTutorials, Jeffree Star, Huda Beauty, and Michelle Phan, exploring their unique contributions and impact on the beauty community.
1. James Charles
Who is James Charles?
James Charles, whose full name is James Charles Dickinson, is a renowned beauty influencer and makeup artist. He joined YouTube on December 1, 2015, and has since amassed a significant following with over 23.9 million subscribers. Known for his vibrant personality and innovative makeup tutorials, James Charles has become a prominent figure in the beauty community.
James Charles is based in the United States, originally hailing from Bethlehem, NY.
Audience
James Charles' audience primarily consists of young adults and teenagers who are passionate about beauty, makeup, and entertainment. For instance, his video "Playing Among Us In Real Life 2!" has garnered 52 million views, indicating a strong interest in both makeup and engaging, trendy content.
Key Metrics
James Charles' YouTube channel boasts impressive statistics that highlight his influence in the beauty community.
- Engagement Rate: 3.56%
- Subscribers: 23.9M
- Average Video Length: 19.96 minutes
- Video Views: 4.47B
Content Focus
- Makeup Tutorials and Challenges: James Charles is renowned for his detailed makeup tutorials and engaging challenges, often pushing the boundaries of creativity and skill.
- Entertainment and Lifestyle Content: Beyond makeup, he creates entertaining videos that include real-life games, lifestyle vlogs, and reaction videos, offering a well-rounded viewing experience.
- Collaborative Videos: James frequently collaborates with other influencers and celebrities, producing content that combines different talents and perspectives, making his channel a hub for diverse and exciting collaborations.
2. NikkieTutorials
Who is NikkieTutorials?
NikkieTutorials, whose real name is Nikkie De Jager, is a prominent beauty and makeup content creator on YouTube. She joined the platform on June 23, 2008, and has since garnered over 14.6 million subscribers. Known for her engaging tutorials and transformative makeup skills, Nikkie has become a leading figure in the beauty community.
For more about NikkieTutorials, visit her YouTube channel.
NikkieTutorials is based in the Netherlands, specifically hailing from Wageningen.
Audience
NikkieTutorials' audience primarily consists of makeup enthusiasts, particularly teenagers and young adults who are passionate about beauty transformations and celebrity collaborations. For instance, her video "POWER OF MAKEUP: Perrie Edwards!" has garnered 581K views, showcasing the strong interest in celebrity makeup transformations, while her "FULL FACE of Makeup I FORGOT Existed!" video has 1.2M views, indicating a keen interest in nostalgic and experimental makeup content.
Key Metrics
NikkieTutorials' YouTube channel boasts impressive statistics that highlight her influence in the beauty community.
- Engagement Rate: 4.68%
- Subscribers: 14.6M
- Average Video Length: 21.79 minutes
- Video Views: 2.05B
Content Focus
- Makeup Tutorials and Transformations: NikkieTutorials is renowned for her detailed and transformative makeup tutorials, often showcasing dramatic before-and-after looks that highlight the power of makeup.
- Celebrity Collaborations: She frequently collaborates with celebrities, creating engaging content where she does their makeup and discusses their careers and personal stories.
- Themed and Seasonal Content: Nikkie produces special themed content for events like Halloween and Winter Wonder Week, offering creative and festive makeup ideas.
3. Jeffree Star
Who is Jeffree Star?
Jeffree Star, whose real name is Jeffrey Lynn Steininger Jr., is a multifaceted creator known for his work as a makeup artist, cosmetics creator, and fashion enthusiast. He joined YouTube on February 14, 2006, and has since amassed over 15.7 million subscribers. For more about Jeffree Star, visit his YouTube channel.
Jeffree Star is based in the United States, specifically hailing from Huntington Beach, CA, and later moving to Los Angeles after high school.
Audience
Jeffree Star's audience primarily consists of young adults and teenagers who are passionate about beauty, fashion, and lifestyle content. For instance, his video "FULL FACE OF BRANDS THAT HATE ME" has garnered 46 million views, showcasing a strong interest in makeup tutorials and product reviews, while "Official Jeffree Star DREAM House Tour!" with 27 million views indicates a keen interest in personal vlogs and lifestyle updates.
Key Metrics
Jeffree Star's YouTube channel boasts impressive statistics that highlight his influence in the beauty community.
- Engagement Rate: 3.95%
- Subscribers: 15.7M
- Average Video Length: 18.14 minutes
- Video Views: 2.6B
Content Focus
- Makeup Tutorials and Product Reviews: Jeffree Star is known for his detailed makeup tutorials and honest product reviews, often featuring both high-end and drugstore brands.
- Collection Reveals and Launches: He frequently unveils new products from his own cosmetics line, Jeffree Star Cosmetics, providing in-depth looks at new collections and their inspirations.
- Personal Vlogs and Lifestyle Content: Jeffree shares glimpses into his personal life, including house tours, car collection updates, and other lifestyle-related content.
4. Huda Beauty
Who is Huda Beauty?
Huda Beauty, founded by Huda Kattan, is a prominent beauty brand known for its transformative makeup tutorials and beauty hacks. Huda Kattan joined YouTube on January 14, 2007, and has since built a substantial following with over 4.16 million subscribers. For more about Huda Beauty, visit her YouTube channel.
Huda Beauty, founded by Huda Kattan, is based in Dubai, where she pursued her career as a makeup artist and launched her first product through Sephora in 2011.
Audience
Huda Beauty's audience primarily consists of beauty enthusiasts, particularly women ranging from teenagers to middle-aged adults who are passionate about makeup and beauty hacks. For instance, her video "THE BIG REVEAL: OUR NEW HUDA BEAUTY UNIVERSE" has garnered over 1.4 million views, indicating a strong interest in new product launches and brand updates, while her "HOW TO MASTER YOUR COMPLEXION ROUTINE!" video shows a keen interest in detailed makeup tutorials and techniques.
Key Metrics
Huda Beauty's YouTube channel is a treasure trove of beauty hacks, DIYs, and makeup tutorials.
- Subscribers: 4.16M
- Average Video Length: 10-16 minutes
- Video Views: 5.2M
Content Focus
- Beauty Hacks and DIYs: Huda Beauty is known for sharing innovative beauty hacks and DIY projects that offer practical solutions and creative ideas for makeup enthusiasts.
- Makeup Tutorials: The channel features detailed makeup tutorials that cover a wide range of looks, from everyday wear to glamorous transformations, helping viewers master various techniques.
- Vlogs and Personal Stories: Huda Kattan often shares vlogs and personal stories, providing a behind-the-scenes look at her life and the journey of building the Huda Beauty brand.
5. Michelle Phan
Who is Michelle Phan?
Michelle Phan, whose real name is Michelle Phan, is a pioneering beauty influencer and entrepreneur who joined YouTube on July 18, 2006. She is renowned for her makeup tutorials, personal growth content, and her podcast "Afterglow." With over 8.6 million subscribers, Michelle has significantly impacted the beauty community through her innovative content and entrepreneurial ventures. For more about Michelle Phan, visit her YouTube channel.
Michelle Phan is based in the United States, specifically hailing from Boston, MA.
Audience
Michelle Phan's audience primarily consists of young adults and middle-aged individuals who are passionate about beauty, personal growth, and lifestyle content. For instance, her video "Ryan Higa on Fame, Depression, and his Creative Process" has garnered 426,137 views, indicating a strong interest in mental health and creativity, while "Promise Phan Opens Up On: Struggles as Sister-in-Laws, Mental Breakdowns, and Losing Yourself" with 157K views shows a keen interest in personal stories and self-discovery.
Key Metrics
Michelle Phan's YouTube channel is a hub for beauty, personal growth, and lifestyle content.
- Subscribers: 8.6M
- Average Video Length: 45 minutes
- Video Views: 426,137
Content Focus
- Beauty and Makeup Tutorials: Michelle Phan is renowned for her transformative makeup tutorials, such as "Barbie Transformation Tutorial" and "Lady Gaga Bad Romance Look," which showcase her creative and detailed approach to beauty.
- Podcasts: She hosts the podcast series "Afterglow with Michelle Phan," where she delves into topics related to self-discovery and personal growth, offering insightful discussions and advice.
- Interviews and Discussions: Michelle features interviews with various personalities, discussing themes like fame, mental health, and personal reinvention, as seen in videos like "Ryan Higa on Fame, Depression, and his Creative Process."
6. KathleenLights
Who is KathleenLights?
KathleenLights, whose real name is Kathleen Fuentes, is a renowned beauty guru and Style Haul partner with over 4.1 million subscribers on her YouTube channel. She joined the platform on January 26, 2013, and has since captivated audiences with her beauty reviews, tutorials, and fun challenges. For more about KathleenLights, visit her YouTube channel.
KathleenLights is based in Miami, FL, where she operates her YouTube channel and e-commerce businesses, Lights Label and Lights Lacquer.
Audience
KathleenLights' audience primarily consists of young women aged 18-35 who are passionate about beauty, makeup, and lifestyle content. For instance, her video "Full Face Drugstore Makeup Tutorial & Affordable Brushes!" with 16 million views indicates a strong interest in accessible beauty products, while "October Favorites - Makeup, Perfumes, Books!!!" showcases the audience's enthusiasm for monthly favorites and personal recommendations.
Key Metrics
KathleenLights' YouTube channel is a hub for beauty enthusiasts, offering a variety of content from makeup tutorials to fun challenges.
- Subscribers: 4.1M
- Average Video Length: 23 minutes
- Video Views: 16M
Content Focus
- Makeup Tutorials and Product Reviews: KathleenLights offers detailed makeup tutorials and honest product reviews, often featuring both high-end and drugstore brands.
- Beauty Challenges and Personal Favorites: She engages her audience with fun beauty challenges and shares her personal favorites, including monthly favorites and hauls from stores like Sephora and Amazon.
- Get Ready With Me (GRWM) Videos: KathleenLights creates engaging GRWM videos, where she shares her makeup routines and beauty tips while connecting with her audience on a personal level.
7. Tati Westbrook
Who is Tati Westbrook
Tati Westbrook, whose real name is Tati Westbrook, is a renowned beauty influencer and YouTube star known for her channel "Tati," which she joined on November 8, 2010. She has amassed over 8.09 million subscribers by providing unbiased product reviews, beauty tips, hauls, and tutorials on both drugstore and luxury beauty products. For more about Tati Westbrook, visit her YouTube channel.
Tati Westbrook is based in Fort Worth, Texas, and originally hails from Seattle, Washington.
Audience
Tati Westbrook's audience primarily consists of beauty enthusiasts, particularly women aged 18-45 who are passionate about makeup and skincare. For instance, her video "HOT NEW MAKEUP 🔥" garnered 101,901 views in just 10 days, while "I bought VIRAL TikTok Products ... Overhyped???" attracted 109,000 views in 6 days, indicating a strong interest in both new product releases and trending beauty items.
Key Metrics
Tati Westbrook's YouTube channel is a hub for beauty enthusiasts, offering a variety of content from unbiased product reviews to beauty tips and tutorials.
- Subscribers: 8.09M
- Average Video Length: 22 minutes
- Video Views: 101,901
Content Focus
- Unbiased Product Reviews: Tati Westbrook is known for her honest and thorough reviews of both drugstore and luxury beauty products, helping her audience make informed purchasing decisions.
- Makeup Tips and Tutorials: She offers detailed makeup tutorials and beauty tips, showcasing various techniques and looks to help viewers enhance their makeup skills.
- Hauls and PR Unboxings: Tati frequently shares hauls of new beauty products and PR unboxings, giving her audience a first look at the latest releases and trends in the beauty industry.
8. Jackie Aina
Who is Jackie Aina?
Jackie Aina, also known as Naira Banks, is a prominent beauty influencer and YouTube star who joined the platform on March 12, 2006. With over 3.49 million subscribers, she is celebrated for her mission to change the standard of beauty through her engaging content. For more about Jackie Aina, visit her YouTube channel.
Jackie Aina is based in Los Angeles, United States.
Audience
Jackie Aina's audience primarily consists of beauty enthusiasts, particularly women aged 18-35 who are passionate about makeup, skincare, and self-care routines. For instance, her video "Self Care with Jackie Aina ft Tabitha Brown" has garnered significant attention, indicating a strong interest in self-care and wellness content, while "Are THESE the Darkest Shades in 2023....Let's Discuss" showcases the audience's keen interest in inclusive beauty products and makeup reviews.
Key Metrics
Jackie Aina's YouTube channel is a hub for beauty enthusiasts, offering a variety of content from makeup tutorials to self-care routines.
- Subscribers: 3.49M
- Average Video Length: 23.86 minutes
- Video Views: 22,001,632
Content Focus
- Makeup Tutorials and Product Reviews: Jackie Aina offers detailed makeup tutorials and honest product reviews, often focusing on inclusive beauty products and brands.
- Self-Care and Wellness Routines: She shares self-care routines and wellness tips, featuring content like "Self Care with Jackie Aina ft Tabitha Brown" to promote holistic beauty and well-being.
- Hair Care and Styling Tips: Jackie provides hair care advice and styling tutorials, such as "Let’s Get That Scalp Together! Hair Prep for Protective Styles," helping viewers maintain and style their hair effectively.
9. Desi Perkins
Who is Desi Perkins?
Desi Perkins, a renowned beauty and lifestyle vlogger, joined YouTube on August 17, 2013. Known for her engaging makeup tutorials and product reviews, she has amassed over 3.17 million subscribers. For more about Desi Perkins, visit her YouTube channel.
Desi Perkins is based in Los Angeles, CA, where she operates her YouTube channel and other business ventures.
Audience
Desi Perkins' audience primarily consists of beauty and lifestyle enthusiasts, particularly young women who are passionate about makeup, fashion, and personal care. For instance, her video "MY NEW FACE MAKEUP TECHNIQUE" has garnered over 1.1 million views, indicating a strong interest in innovative makeup techniques, while "I WENT SHOPPING! FALL HAUL" showcases the audience's enthusiasm for fashion and seasonal trends.
Key Metrics
Desi Perkins' YouTube channel is a hub for beauty and lifestyle enthusiasts, offering a variety of engaging content.
- Subscribers: 3.16M
- Average Video Length: 14-46 minutes
- Video Views: 1,145,471
Content Focus
- Makeup Tutorials and Techniques: Desi Perkins offers detailed makeup tutorials and innovative techniques, such as her popular video "MY NEW FACE MAKEUP TECHNIQUE."
- Fashion and Lifestyle Content: She shares fashion hauls, lifestyle vlogs, and personal experiences, including discussions on topics like pregnancy and postpartum.
- Hair Styling Tips and Product Reviews: Desi provides hair styling advice and product reviews, helping viewers achieve various looks and maintain healthy hair.
10. Carli Bybel
Who is Carli Bybel?
Huda Beauty, founded by Huda Kattan, is a prominent beauty brand known for its transformative makeup tutorials and beauty hacks. Huda Kattan joined YouTube on January 14, 2007, and has since built a substantial following with over 4.16 million subscribers. For more about Carli Bybel, visit her YouTube channel.
Carli Bybel is based in the United States, specifically hailing from Marlboro, NJ.
Audience
Carli Bybel's audience primarily consists of beauty enthusiasts, particularly women ranging from teenagers to middle-aged adults who are passionate about makeup, fashion, and lifestyle content. For instance, her video "Makeup Mistakes to Avoid +Tips for a Flawless Face" has garnered 11 million views, indicating a strong interest in beauty tutorials, while "DREAM BEDROOM REVEAL! Home Tour Series EP 1" with 138K views showcases the audience's enthusiasm for home decor and personal updates.
Key Metrics
Carli Bybel's YouTube channel is a hub for beauty enthusiasts, offering a variety of engaging content.
- Subscribers: 6.06M
- Video Views: 11M
Content Focus
- Beauty and Makeup Tutorials: Carli Bybel offers detailed makeup tutorials, including tips for achieving a flawless face and avoiding common makeup mistakes.
- Lifestyle and Daily Vlogs: She shares daily vlogs, home tours, and personal updates, giving her audience a glimpse into her everyday life and home decor.
- Fashion and Travel Content: Carli creates fashion hauls, outfit ideas, and travel vlogs, documenting her experiences and providing style inspiration.
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