In this article, we will explore the Top 10 Asian Skincare YouTubers, diving into their unique approaches and expert advice. We'll highlight creators like Liah Yoo, James Welsh, Hyram Yarbro, Beauty Within, and Edward Avila, offering insights into their skincare philosophies and must-try tips.
1. Liah Yoo
Who is Liah Yoo?
Liah Yoo, whose real name is Liah Yoo, is a renowned YouTube beauty enthusiast who joined the platform on July 30, 2011. She has gained widespread popularity for her skincare, self-care, and lifestyle tips, amassing over 1.2 million subscribers. Liah is also the founder of the skincare brand KraveBeauty, making her a notable figure in the beauty industry.
For more about her content, visit Liah Yoo's YouTube Channel.
Liah Yoo is based in the United States, specifically in New York City, although she was born and raised in Seoul, South Korea.
Audience
Liah Yoo's audience primarily consists of young adults, particularly women, who are passionate about skincare and self-care routines. For instance, her videos on acne treatment and sunscreen advice resonate strongly with viewers seeking effective and ethical beauty practices.
Key Metrics
According to vidIQ, Liah Yoo's YouTube channel showcases impressive statistics:
- Engagement Rate: 3.64%
- Subscribers: 1.22M
- Average Video Length: 13.69 minutes
- Video Views: 95.94M
Content Focus
- Liah Yoo creates detailed breakdowns and decoding of skincare routines, ingredients, and products, making skincare more approachable.
- Her content includes a mix of long-form videos, shorts, and playlists on specific topics like "Acne School" and "Sunscreen."
- She offers lifestyle advice and self-care tips, often sharing personal experiences and entrepreneurial insights.
2. James Welsh
Who is James Welsh?
James Welsh, a former stylist and skincare enthusiast, joined YouTube on February 11, 2015. Known for his in-depth discussions on skincare, hair products, and digital retouching in cosmetics, James has amassed a significant following. For more about his content, visit James Welsh's YouTube Channel.
James Welsh is based in the United Kingdom, specifically in Surrey, England.
Audience
James Welsh's audience primarily consists of young adults and adults who are deeply invested in skincare and beauty. For example, his videos on debunking skincare myths and testing products resonate strongly with viewers who seek reliable and science-backed beauty advice.
Key Metrics
According to vidIQ, James Welsh's YouTube channel showcases impressive statistics:
- Engagement Rate: 5.87%
- Subscribers: 1.54M
- Average Video Length: 20.57 minutes
- Video Views: 195.92M
Content Focus
- James Welsh creates content focused on debunking skincare myths and testing product claims, providing viewers with reliable and science-backed beauty advice.
- He delves into the ingredients of skincare and hair products, offering detailed analysis and reviews to help his audience make informed decisions.
- James also exposes misleading advertising techniques used by brands and influencers, ensuring transparency and honesty in the beauty industry.
3. Hyram Yarbro
Who is Hyram Yarbro?
Hyram Yarbro, known simply as Hyram, is a prominent social media influencer celebrated for his skincare advice and product reviews. He joined YouTube on November 17, 2015, and has since amassed a substantial following. For more about his content, visit Hyram's YouTube Channel.
Hyram is based in the United States, specifically in Honolulu, Hawaii.
Audience
Hyram Yarbro's audience primarily consists of young adults and teenagers who are passionate about skincare and eager to learn effective routines. For example, his videos like "The Truth About The Ordinary" and "Specialist Reacts to Skin Care Tik Toks" resonate strongly with viewers seeking both educational content and quick skincare tips.
Key Metrics
According to vidIQ, Hyram Yarbro's YouTube channel showcases impressive statistics:
- Engagement Rate: 5.02%
- Subscribers: 4.51M
- Average Video Length: 17.67 minutes
- Video Views: 547.2M
Content Focus
- Hyram Yarbro creates educational content focused on skincare, including detailed product reviews and skincare routines to help viewers improve their skin health.
- He frequently posts reaction videos to popular skincare routines and trends, providing his expert analysis and recommendations.
- Hyram also engages with his audience through live streams and community posts, fostering a sense of community and encouraging viewer interaction.
4. Beauty Within
Who is Beauty Within?
Beauty Within, hosted by Felicia Lee and Rowena Tsai, is a popular YouTube channel dedicated to skincare, beauty, and wellness. The channel, which joined YouTube on April 23, 2013, aims to educate viewers about various products and how to make positive strides in becoming better versions of themselves. For more about their content, visit Beauty Within.
Beauty Within, hosted by Felicia Lee and Rowena Tsai, is based in the United States.
Audience
Beauty Within's audience primarily consists of young adults to middle-aged viewers, predominantly female, who are passionate about skincare, beauty, and wellness. For example, their video "My anti-aging tips that actually work *naturally*" has garnered over 103,433 views in 8 months, indicating a strong interest in natural beauty tips and anti-aging advice.
Key Metrics
Beauty Within is a YouTube channel dedicated to exploring skincare, beauty, and wellness.
- Subscribers: 2.69M
- Video Views: 3.2M
Content Focus
- Beauty Within creates content focused on skincare, beauty, and wellness, including detailed product reviews and skincare routines to help viewers improve their personal care.
- They feature interviews with industry experts and special guests, providing viewers with professional insights and advice on various beauty and wellness topics.
- The channel also explores lifestyle topics, such as healthy living and diet tips, to promote overall well-being and enhance the effectiveness of skincare routines.
5. Edward Avila
Who is Edward Avila?
Edward Avila, a beauty guru known for his self-titled YouTube channel, joined the platform on April 7, 2006. He has garnered a substantial following with his beauty-related content, amassing over 1.5 million subscribers. For more about his content, visit Edward Avila's YouTube Channel.
Edward Avila is based in Seoul, South Korea, although he has also lived in California and was born in Guam.
Audience
Edward Avila's audience primarily consists of young adults who are passionate about beauty and skincare, as well as fans of K-pop and Korean culture. For example, his video "Kpop Idol Skincare Routine" resonates strongly with viewers who are interested in the beauty routines of their favorite idols, while his content on makeup tutorials and product reviews attracts those looking to enhance their beauty knowledge and skills.
Key Metrics
Edward Avila's YouTube channel offers a variety of beauty-related content, attracting a dedicated audience.
- Subscribers: 1.5M
- Average Video Length: 3 minutes and 12 seconds
- Video Views: 82
Content Focus
- Edward Avila creates beauty and skincare tutorials, often focusing on makeup techniques and product reviews.
- He shares insights into K-pop idol beauty routines, providing fans with a glimpse into the skincare and makeup practices of their favorite stars.
- Edward also produces content related to Korean culture, blending beauty advice with cultural insights to engage his audience.
6. Oh No Nina
Who is Oh No Nina?
Oh No Nina, whose real name is Nina Yu (유소미), is a Korean-American content creator known for her engaging videos on daily life, Korean pop culture, and art. She joined YouTube on October 16, 2011, and has since amassed a significant following. For more about her content, visit Oh No Nina's YouTube Channel.
Oh No Nina is based in the United States, specifically in California, although she frequently travels to Seoul, South Korea.
Audience
Oh No Nina's audience primarily consists of young adults and teenagers who are passionate about Korean pop culture, art, and lifestyle content. For example, her videos on "How to Learn Korean" and "painting with nina" resonate strongly with viewers interested in language learning and creative activities.
Key Metrics
Oh No Nina's YouTube channel offers a diverse range of content focused on daily life, Korean pop culture, and art.
- Subscribers: 1.14M
- Average Video Length: 21 minutes and 26 seconds
- Video Views: 27K
Content Focus
- Oh No Nina creates lifestyle content, sharing her daily life and interests in Korean pop culture, art, and digital media.
- She produces videos on digital illustration, web comics, and her life as a webtoon creator.
- Her content also includes travel vlogs, fashion hauls, and language learning guides, particularly focused on Korean.
7. Joan Kim
Who is Joan Kim?
Joan Kim, known by her real name Joan Kim, is a YouTube vlogger celebrated for her channel "Joankeem." She joined YouTube on January 20, 2009, and has since gained a substantial following with her personal vlog entries, travelogues, beauty tutorials, and product reviews. For more about her content, visit Joan Kim's YouTube Channel.
Joan Kim is based in Southern California, specifically in Los Angeles, Orange County, and Irvine, although she has also worked in Seoul, South Korea.
Audience
Joan Kim's audience primarily consists of young adults and middle-aged viewers who are interested in lifestyle, travel, and beauty content. For example, her "SOCAL VLOG 2024 (LA, OC, Irvine)" resonates with viewers keen on exploring Southern California, while her video "How To Grow Your Hair Overnight" has garnered significant attention from those seeking beauty tips.
Key Metrics
Joan Kim's YouTube channel offers a variety of engaging content focused on lifestyle, travel, and beauty.
- Subscribers: 2.97K
- Average Video Length: 5.47 minutes
- Video Views: 1.3M
Content Focus
- Joan Kim creates engaging vlogs that capture her daily life and travels, such as "SOCAL VLOG 2024 (LA, OC, Irvine)" and "Irvine VLOG (Spectrum Center, The Source, Mukbangs)."
- She offers lifestyle and beauty tips, including popular videos like "How To Grow Your Hair Overnight," which has garnered significant attention.
- Her content often features personal experiences and practical advice, making it relatable and useful for her audience.
8. Gothamista
Who is Gothamista?
Gothamista, whose real name is Renee, is a beauty and skincare enthusiast known for her YouTube channel. She joined the platform on October 7, 2014, and has since gained a significant following. For more about her content, visit Gothamista's YouTube Channel.
Gothamista is based in the United States, specifically in New York City, although she was born in Hong Kong.
Audience
Gothamista's audience primarily consists of individuals passionate about skincare and beauty, particularly those seeking detailed product reviews and effective skincare routines. For example, her video "Facial Gua Sha and Acupressure Massage" with 4.2M views resonates strongly with viewers interested in holistic skincare practices, while "Best Budget Friendly Skincare under $20!" appeals to those looking for affordable yet effective skincare solutions.
Key Metrics
Gothamista's YouTube channel offers a wealth of beauty and skincare content.
- Subscribers: 689K
- Average Video Length: 10-12 minutes
- Video Views: 4.2M
Content Focus
- Gothamista creates detailed product reviews and recommendations, focusing on skincare and beauty products.
- She shares skincare routines and beauty tips, including techniques like Gua Sha and facial massages.
- Her content includes budget-friendly skincare options and seasonal recommendations, such as winter skincare must-haves and Black Friday deals.
9. Soo Beauty
Who is Soo Beauty?
Soo Beauty, whose real name is Su Oum, is a YouTube content creator known for her engaging beauty and skincare videos. She joined the platform on October 7, 2014, and has since built a significant following. For more about her content, visit Soo Beauty's YouTube Channel.
Soo Beauty is based in Petaling Jaya, Selangor, Malaysia.
Audience
Soo Beauty's audience primarily consists of young adults and teenagers who are passionate about beauty and skincare. For example, her video "10-Step Korean Skincare Routine" resonates strongly with viewers seeking comprehensive skincare guides, while her "Affordable Drugstore Makeup Haul" appeals to those looking for budget-friendly beauty options.
Key Metrics
Soo Beauty's YouTube channel offers a wealth of beauty and skincare content.
- Subscribers: 1 subscriber
Content Focus
According to vidIQ and YouTube, Soo Beauty creates a variety of engaging beauty and skincare content. Here are three key types of content she focuses on:
- Soo Beauty shares comprehensive skincare guides, such as the "10-Step Korean Skincare Routine," which provides detailed steps and product recommendations for achieving healthy skin.
- She produces budget-friendly beauty content, including "Affordable Drugstore Makeup Haul" videos, where she reviews and recommends cost-effective beauty products.
- Soo Beauty also creates makeup tutorials and product reviews, offering her audience practical tips and honest opinions on various beauty products.
10. Ivan Lam
Who is Ivan Lam?
Beauty Within, hosted by Felicia Lee and Rowena Tsai, is a popular YouTube channel dedicated to skincare, beauty, and wellness. The channel joined YouTube on April 23, 2013, and aims to educate viewers about various products and how to make positive strides in becoming better versions of themselves. For more about Ivan Lam's content, visit Ivan Lam's YouTube Channel.
Ivan Lam is based in Malaysia, where he creates his lifestyle, beauty, and skincare content.
Audience
Ivan Lam's audience primarily consists of individuals interested in nature, scenic views, and maritime activities. For example, his video "California Highway 1 -- Waves from the Ocean" appeals to viewers who enjoy picturesque landscapes, while "Leglus. The Great Vallejo Race 2018" attracts sailing enthusiasts.
Key Metrics
Ivan Lam's YouTube channel offers a variety of engaging content focused on lifestyle, beauty, and skincare.
- Subscribers: 1
- Average Video Length: 3 minutes and 51 seconds
- Video Views: 560
Content Focus
According to vidIQ and YouTube, Ivan Lam creates a variety of engaging content focused on lifestyle, beauty, and skincare. Here are three key types of content he focuses on:
- Ivan Lam shares scenic travel vlogs, such as "California Highway 1 -- Waves from the Ocean," showcasing picturesque landscapes and maritime activities.
- He produces content related to sailing, including videos like "Leglus. The Great Vallejo Race 2018," which attract sailing enthusiasts.
- Ivan also creates beauty and skincare tutorials, offering practical tips and product reviews to help viewers enhance their beauty routines.
Grow your audience with Beacon
Some of the biggest creators are using Beacons to grow their online presence and engage with their audience more effectively. With features like a fully customized link-in-bio, email marketing, and an online store, creators can streamline their content and monetize their platforms seamlessly. For instance, influencers like Lauren Riihimaki and Too Turnt Tony leverage Beacons to manage their digital products and build comprehensive email strategies, enhancing their reach and revenue.
