In this article, we will explore the Top 10 Asian Music YouTubers, diving into the channels that have captivated millions. We'll highlight creators like BTS, TWICE, EXO, JYP Entertainment, and BIGBANG, showcasing their unique contributions to the music scene.
1. BTS
Who is BTS?
BTS, also known as the Bangtan Boys, is a South Korean boy band formed by Big Hit Entertainment. The group, consisting of members Jungkook, Kim Taehyung (V), Jimin, RM (Kim Namjoon), Suga (Min Yoongi), Jin, and J-Hope (Jung Hoseok), debuted on June 12, 2013, with the single album "2 Cool 4 Skool." Their official YouTube channel, BANGTANTV, was launched on December 17, 2012.
BTS, also known as the Bangtan Boys, is based in Seoul, South Korea, where they were formed by Big Hit Entertainment.
Audience
The audience that tends to watch BTS on their official YouTube channel, BANGTANTV, is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume behind-the-scenes content and live performances, as evidenced by the millions of views on videos like "RM 'Around the world in a day (feat. Moses Sumney)' Official MV" and "BTS (방탄소년단) '달려라 방탄 (Run BTS)' @ BTS 'Yet To Come' in BUSAN."
Key Metrics
BANGTANTV, the official YouTube channel of BTS, boasts impressive statistics and engagement metrics.
- Engagement Rate: 20.3%
- Subscribers: 79.4M
- Average Video Length: 6.08 minutes
- Video Views: 23.92B
Content Focus
- Music Videos: BTS frequently releases high-quality music videos for their songs, showcasing their intricate choreography and unique visual styles.
- Behind-the-Scenes Footage: The channel features a variety of behind-the-scenes content, giving fans a glimpse into the making of their music videos, concerts, and daily lives.
- Live Performances: BTS shares recordings of their live performances, including concerts and special stage appearances, allowing fans to experience their dynamic stage presence.
2. TWICE
Who is TWICE?
TWICE is a nine-member K-pop girl group formed by JYP Entertainment through the reality competition "Sixteen." The group, consisting of members Nayeon, MOMO, Tzuyu, Chaeyoung, Jihyo, Mina, Minatozaki Sana, Dahyun, and Jeongyeon, joined YouTube on March 27, 2016. You can explore their official YouTube channel here.
TWICE, the nine-member K-pop girl group formed by JYP Entertainment, is based in Seoul, South Korea.
Audience
The audience that tends to watch TWICE on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, dance, and fashion. For instance, their fans eagerly consume music videos and behind-the-scenes footage, as evidenced by the millions of views on videos like "TWICE “Strategy (feat. Megan Thee Stallion)” M/V" and the active participation in live streams and community posts.
Key Metrics
TWICE's YouTube channel showcases impressive metrics that highlight their popularity and engagement.
- Engagement Rate: 9.46%
- Subscribers: 17.7M
- Average Video Length: 6.57 minutes
- Video Views: 6.88B
Content Focus
- Music Videos: TWICE frequently releases official music videos, such as "TWICE 'Strategy (feat. Megan Thee Stallion)' M/V," showcasing their musical talent and visual appeal.
- Dance Practices: The group shares dance practice videos, like "TWICE 'Strategy' Dance Practice (SECRET STRATEGY)," allowing fans to see the intricate choreography up close.
- Special Stages and Performances: TWICE uploads special stage performances, including "TWICE 'Strategy' Special Stage," providing fans with exclusive live performance content.
3. EXO
Who is EXO?
EXO is a South Korean-Chinese boy band formed in April 2012, consisting of members such as Kai (Kim Jong-in), Baekhyun (Byun Baek-hyun), and Chanyeol (Park Chan-yeol). The group joined YouTube on December 10, 2006, and has since amassed a significant following. You can explore their official YouTube channel here.
EXO, the South Korean-Chinese boy band, is based in Seoul, South Korea.
Audience
The audience that tends to watch EXO on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume music videos and behind-the-scenes content, as evidenced by the millions of views on videos like "CHANYEOL 찬열 'Black Out' MV" and the active participation in community posts and social media interactions.
Key Metrics
EXO's YouTube channel showcases impressive metrics that highlight their popularity and engagement.
- Engagement Rate: 16.1%
- Subscribers: 9.63 million
- Average Video Length: 18.42 minutes
- Video Views: 1.4 billion
Content Focus
- Music Videos: EXO frequently releases high-quality music videos, showcasing their musical talent and visual appeal.
- Behind-the-Scenes Footage: The channel features behind-the-scenes content, giving fans a glimpse into the making of their music videos, concerts, and daily lives.
- Dance Practices: EXO shares dance practice videos, allowing fans to see the intricate choreography up close.
4. JYP Entertainment
Who is JYP Entertainment?
JYP Entertainment, led by Park Jin Young, is a prominent South Korean entertainment company known for managing popular K-pop artists and groups. The company joined YouTube on January 25, 2008, and has since become a major player in the music industry. You can explore their official YouTube channel here.
JYP Entertainment is based in the Gangdong District of Seoul, South Korea, and operates internationally with divisions in the USA, Japan, China, and Latin America.
Audience
The audience that tends to watch JYP Entertainment on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music videos, and live performances. For instance, their fans eagerly consume content like TWICE's "Strategy (feat. Megan Thee Stallion)" music video, which has garnered millions of views, and actively participate in live streams such as ITZY's "GOLD" COUNTDOWN LIVE.
Key Metrics
JYP Entertainment's YouTube channel showcases a variety of content from their artists and groups.
- Subscribers: 30M
- Average Video Length: 3 minutes and 51 seconds
- Video Views: 14,636,220
Content Focus
- Music Videos: JYP Entertainment frequently releases high-quality music videos for their artists, showcasing their musical talent and visual appeal.
- Teasers and Previews: The channel often shares teasers and previews before the official release of music videos to build anticipation among fans.
- Performance Videos: JYP Entertainment uploads performance videos, including live clips and dance practices, allowing fans to experience the artists' dynamic stage presence.
5. BIGBANG
Who is BIGBANG?
BIGBANG is a South Korean boy band known for their influential presence in the K-pop industry. The group consists of members G-DRAGON (Kwon Ji Yong), TAEYANG, T.O.P, and DAESUNG. They joined YouTube on October 10, 2005, and you can explore their official channel here.
BIGBANG, the South Korean boy band, is based in Seoul, South Korea.
Audience
The audience that tends to watch BIGBANG on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume music videos like "BIGBANG - '봄여름가을겨울 (Still Life)' M/V" and actively participate in community posts and social media interactions.
Key Metrics
BIGBANG's official YouTube channel showcases their influential presence in the K-pop industry.
- Subscribers: 15.3M
- Video Views: 100,644,822
Content Focus
- Music Videos: BIGBANG frequently releases high-quality music videos, such as "BIGBANG - '봄여름가을겨울 (Still Life)' M/V," showcasing their musical talent and visual appeal.
- Dance Practice Videos: The group shares dance practice videos, like "BIGBANG - '뱅뱅뱅(BANG BANG BANG)' DANCE PRACTICE," allowing fans to see the intricate choreography up close.
- Behind-the-Scenes Footage: BIGBANG provides behind-the-scenes content, such as "BIGBANG - 'LAST DANCE' M/V MAKING FILM," giving fans a glimpse into the making of their music videos and daily lives.
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6. GOT7
Who is GOT7?
GOT7 is a seven-member K-pop boy band formed by JYP Entertainment, consisting of members Jackson Wang, BamBam, Mark Tuan, Jay B (also known as JB), Park Jin-young, Yugyeom (Kim Yugyeom), and Choi Youngjae. They joined YouTube on February 2, 2012, and have since garnered a significant following. You can explore their official YouTube channel here.
GOT7, a South Korean boy band, is based in Seoul, South Korea.
Audience
The audience that tends to watch GOT7 on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume music videos like "LAST PIECE" and actively participate in series such as "GOT7's Hard Carry 2.5" and "GOT2DAY 2019," showcasing their dedication and enthusiasm for the group's content.
Key Metrics
GOT7's YouTube channel showcases their impressive reach and engagement.
- Subscribers: 6.17M
- Video Views: 436M
Content Focus
- Music Videos: GOT7 frequently releases high-quality music videos, showcasing their musical talent and visual appeal.
- Dance Practices: The group shares dance practice videos, allowing fans to see the intricate choreography up close.
- Behind-the-Scenes Content: GOT7 provides behind-the-scenes footage, giving fans a glimpse into the making of their music videos, concerts, and daily lives.
7. SMTOWN
Who is SMTOWN?
SMTOWN, the official YouTube channel for SM Entertainment, joined the platform on March 18, 2006. The channel, representing the musical collective formed by SM Entertainment artists, features a variety of content including music videos, live performances, and teasers. With 32.8 million subscribers and over 4.47K videos, SMTOWN has become a significant presence in the music industry.
SMTOWN, the official YouTube channel for SM Entertainment, is based in Seoul, South Korea.
Audience
The audience that tends to watch SMTOWN on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music videos, and live performances. For instance, their fans eagerly consume content like "NCT WISH 엔시티 위시 'Steady (Snail's House Remix)' MV" and "IRENE 아이린 'Like A Flower' MV," which have garnered significant view counts, indicating a strong interest in new releases and popular artists.
Key Metrics
SMTOWN's YouTube channel showcases a variety of content from SM Entertainment artists.
- Subscribers: 32.8M
- Video Views: 86,873
Content Focus
- Music Videos: SMTOWN frequently releases high-quality music videos, showcasing the latest tracks from SM Entertainment artists.
- Live Performances: The channel features live performance videos, allowing fans to experience the dynamic stage presence of their favorite artists.
- Teasers and Previews: SMTOWN often shares teasers and previews to build anticipation for upcoming music videos and projects.
8. IU Official
Who is IU Official?
IU Official, whose real name is Lee Ji-eun, is a South Korean singer-songwriter and actress. She joined YouTube on February 2, 2012, and has since captivated audiences with her music and performances. You can explore her official YouTube channel here.
IU Official, a South Korean singer-songwriter and actress, is based in Seoul, South Korea.
Audience
The audience that tends to watch IU Official on her YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and performances. For instance, her fans eagerly consume music videos like "IU 아이유 - Heart Afire ft. Kao Jirayu," which has garnered 22K views, and actively participate in community posts and social media interactions.
Key Metrics
Using the YouTube channel Kimleejieun_, here are the key metrics:
- Subscribers: 954
- Average Video Length: 2 minutes and 41 seconds
- Video Views: 22,000
Content Focus
- Music Videos: IU Official frequently releases high-quality music videos, showcasing her musical talent and visual appeal.
- Collaborations: The channel features collaborations with various artists, such as "IU 아이유 - Heart Afire ft. Kao Jirayu," highlighting diverse musical styles and performances.
- Live Performances: IU Official shares live performance videos, allowing fans to experience her dynamic stage presence and vocal prowess.
9. NCT
Who is NCT?
NCT, short for Neo Culture Technology, is a South Korean boy band formed by S.M. Entertainment. The group, which debuted on April 6, 2016, features an unlimited number of members divided into various sub-units, including NCT U, NCT 127, NCT Dream, WayV, NCT DoJaeJung, and NCT Wish. You can explore their official YouTube channel here.
NCT, a South Korean boy band formed by S.M. Entertainment, is based in Seoul, South Korea.
Audience
The audience that tends to watch NCT on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume music videos like "NCT U 엔시티 유 'Make A Wish (Birthday Song)' MV" and actively participate in series such as "NCT LIFE in Gapyeong," showcasing their dedication and enthusiasm for the group's content.
Key Metrics
NCT's YouTube channel showcases their impressive reach and engagement.
- Subscribers: 997
- Average Video Length: 3 minutes and 9 seconds
- Video Views: 577
Content Focus
- Music Videos: NCT frequently releases high-quality music videos, showcasing their musical talent and visual appeal.
- Live Performances: The group shares live performance videos, allowing fans to experience their dynamic stage presence.
- Behind-the-Scenes Content: NCT provides behind-the-scenes footage, giving fans a glimpse into the making of their music videos, concerts, and daily lives.
10. Stray Kids
Who is Stray Kids?
JYP Entertainment, led by Park Jin Young, is a prominent South Korean entertainment company known for managing popular K-pop artists and groups. The company joined YouTube on January 25, 2008, and has since become a major player in the music industry. You can explore their official YouTube channel here.
Stray Kids, a popular K-pop group, is based in South Korea and operates under JYP Entertainment.
Audience
The audience that tends to watch Stray Kids on their official YouTube channel is highly engaged and diverse, with a strong interest in K-pop, music, and dance. For instance, their fans eagerly consume music videos like "MANIAC" and actively participate in series such as "SKZ CODE" and "One Kid's Room 2024," showcasing their dedication and enthusiasm for the group's content.
Key Metrics
Stray Kids' YouTube channel showcases their impressive reach and engagement.
- Subscribers: 18.6M
- Video Views: 1,004,285
Content Focus
- Music Videos: Stray Kids frequently releases high-quality music videos, showcasing their musical talent and visual appeal.
- Dance Practice Videos: The group shares behind-the-scenes dance practice sessions, allowing fans to see the intricate choreography up close.
- Vlogs and Docuseries: Stray Kids provides personal vlogs and documentary-style series, giving fans a glimpse into their daily lives and behind-the-scenes moments.
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