In this article, we will explore the Top 10 Asian Fashion YouTubers who are making waves in the industry. We'll highlight creators like Jenn Im, Chriselle Lim, Wengie, Michelle Phan, and Edward Avila, diving into what makes each of them unique and influential.
1. Jenn Im
Who is Jenn Im?
Jenn Im, whose real name is Jenn Im, is a Korean-American YouTuber known for her channel "Clothes Encounters." She joined YouTube on March 01, 2010, and has since amassed over 3.28 million subscribers. Her content spans lifestyle topics such as travel, books, motherhood, and food, offering style musings, tutorials, and personal advice.
For more about Jenn Im, visit her YouTube channel.
Jenn Im is based in Los Angeles, California, and operates her YouTube channel from the United States.
Audience
Jenn Im's audience is predominantly female, aged between 18-35, who are keen on lifestyle, beauty, fashion, and personal development. For instance, her video "Adulting Habits that Improved My Life" has garnered over 1.4 million views, indicating a strong interest in personal growth and life lessons among her viewers.
Key Metrics
Jenn Im's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Engagement Rate: 3.13%
- Subscribers: 3.28M
- Average Video Length: 14.64 minutes
- Video Views: 380.49M
Content Focus
- Jenn Im creates lifestyle content that includes style musings, tutorials, and lifestyle advice.
- Her videos often focus on personal growth and life lessons, such as "Adulting Habits that Improved My Life" and "What I Learned In My 20s."
- She also shares parenting and motherhood experiences, with videos like "What I Wish I Knew Before I Became A Parent" and related playlists.
2. Chriselle Lim
Who is Chriselle Lim?
Chriselle Lim, whose real name is Chriselle Lim, is a renowned fashion and lifestyle YouTuber who joined the platform on January 26, 2008. She is the founder and creative director for Phlur and Bumo, and her content primarily focuses on fashion, lifestyle, and personal experiences. For more about Chriselle Lim, visit her YouTube channel.
Chriselle Lim is based in the United States, with her birthplace being Texas.
Audience
Chriselle Lim's audience is predominantly composed of fashion enthusiasts and mothers who are keen on lifestyle and personal development. For instance, her video "My Divorce Story" has garnered 444,855 views, indicating a strong interest in personal life updates, while "How I Style My Tiffany & Co. Jewelry This Holiday" appeals to those seeking fashion and styling tips.
Key Metrics
Chriselle Lim's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Engagement Rate: 0.19%
- Subscribers: 765K
- Average Video Length: 9.22 minutes
- Video Views: 20.09M
Content Focus
- Chriselle Lim creates fashion and styling tips content, often showcasing how to style various outfits and accessories.
- She shares personal life experiences, including motherhood, relationships, and personal reflections.
- Her videos also cover seasonal and holiday-related themes, such as holiday styling and personal resolutions.
3. Wengie
Who is Wengie?
Wengie, whose real name is Wendy Ayche, is a renowned YouTuber and music artist who joined the platform on September 09, 2010. She is known for her diverse content, which includes cooking recipes, fashion, beauty, life hacks, DIY projects, and back-to-school tips. For more about Wengie, visit her YouTube channel.
Wengie is based in the United States, although she was born in Guangzhou, China.
Audience
Wengie's audience primarily consists of younger viewers, including teenagers and young adults, who are drawn to her diverse content such as DIY projects, life hacks, and back-to-school tips. For example, her video "GUMMY FOOD VS REAL FOOD SMOOTHIE CHALLENGE!" has garnered 50 million views, indicating a strong interest in fun and engaging challenges among her viewers.
Key Metrics
Wengie's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Engagement Rate: 4.48%
- Subscribers: 13.4M
- Average Video Length: 13.17 minutes
- Video Views: 1.9B
Content Focus
- Wengie creates DIY projects and life hacks that are both fun and practical, appealing to a younger audience looking for creative solutions and entertainment.
- Her content includes back-to-school tips, offering advice and hacks for students to make their school life easier and more enjoyable.
- Wengie also shares beauty and fashion tips, providing her viewers with the latest trends and tutorials to enhance their personal style.
4. Michelle Phan
Who is Michelle Phan?
Michelle Phan, whose real name is Michelle Phan, is a renowned beauty and lifestyle YouTuber who joined the platform on July 18, 2006. She is celebrated for her makeup tutorials, including the viral "Barbie Transformation Tutorial," which has garnered over 68 million views. Michelle co-founded the beauty subscription service ipsy and launched her own cosmetic line, em by Michelle Phan. For more about Michelle Phan, visit her YouTube channel.
Michelle Phan is based in the United States, with her birthplace being Boston, MA.
Audience
Michelle Phan's audience is predominantly female, ranging from teenagers to young adults, who are passionate about beauty, lifestyle, and personal growth. For instance, her "Barbie Transformation Tutorial" has garnered over 69 million views, and her recent video "Ryan Higa on Fame, Depression, and his Creative Process" has attracted 440,880 views, indicating a strong interest in both makeup tutorials and personal stories.
Key Metrics
Michelle Phan's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Subscribers: 8.6M
- Average Video Length: 30-40 minutes
- Video Views: 69M
Content Focus
- Michelle Phan creates makeup tutorials and skincare advice, offering detailed guidance on beauty routines and product recommendations.
- Her content includes personal growth podcasts and interviews with other influencers and celebrities, focusing on self-discovery and personal experiences.
- She also shares lifestyle and personal reflections, providing insights into her own life and journey, often through long-form videos.
5. Edward Avila
Who is Edward Avila?
Edward Avila, a prominent beauty guru on YouTube, joined the platform on April 7, 2006. Known for his self-titled channel, Edward has amassed a significant following by sharing beauty-related content and tutorials. For more about Edward Avila, visit his YouTube channel.
Edward Avila is based in California and spends a significant amount of time in Seoul, South Korea.
Audience
Edward Avila's audience primarily consists of beauty enthusiasts and K-pop fans, with a significant portion of his viewers being young adults who are keen on makeup tutorials and skincare routines. For instance, his video "Korean Boyfriend Does My Makeup" has garnered substantial views, indicating a strong interest in cross-cultural beauty content and collaborations.
Key Metrics
Edward Avila's YouTube channel showcases impressive statistics that highlight his influence and reach.
- Subscribers: Not explicitly mentioned
- Average Video Length: 3 minutes and 12 seconds
- Video Views: 36
Content Focus
- Edward Avila creates beauty and skincare tutorials, offering detailed guidance on makeup application and skincare routines.
- His content includes K-pop inspired looks and transformations, appealing to fans of Korean pop culture and beauty trends.
- Edward also shares personal vlogs and lifestyle content, providing insights into his daily life and experiences in both California and Seoul.
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6. Q2HAN
Who is Q2HAN?
Q2HAN, run by twin sisters Qjin and Qwon, is a popular YouTube channel that joined the platform on June 18, 2011. Known for their engaging vlogs, lifestyle, fashion, and travel content, they have amassed a significant following. For more about Q2HAN, visit their YouTube channel.
Q2HAN, run by twin sisters, is based in South Korea, with their primary location being Seoul.
Audience
Q2HAN's audience primarily consists of young adults and middle-aged viewers who are passionate about Korean culture, fashion, and lifestyle. For instance, their video "Home Makeover in Seoul" has garnered 68K views in just five days, indicating a strong interest in home decor and lifestyle content among their viewers.
Key Metrics
Q2HAN's YouTube channel showcases impressive statistics that highlight their influence and reach.
- Subscribers: 771K
- Average Video Length: 37.57 minutes
- Video Views: 109K
Content Focus
- Q2HAN creates travel vlogs that showcase their adventures in various cities such as Korea, Australia, Shanghai, Tokyo, and Paris.
- Their content includes home makeovers and decor, featuring detailed transformations and organization tips for different living spaces.
- They also produce fashion and shopping hauls, highlighting their latest finds and styling tips for their audience.
7. Liah Yoo
Who is Liah Yoo?
Liah Yoo, a prominent beauty enthusiast and entrepreneur, joined YouTube on July 30, 2011. Known for her self-titled channel, she shares content focused on skincare, self-care, and lifestyle tips. For more about Liah Yoo, visit her YouTube channel.
Liah Yoo is based in the United States, although she was born in Seoul, South Korea.
Audience
Liah Yoo's audience primarily consists of young adults to middle-aged adults (18-45 years) who are passionate about skincare and self-care. For instance, her video "How To Cure Acne? STOP Doing This First" has garnered 2.2 million views, indicating a strong interest in acne treatment and prevention among her viewers.
Key Metrics
Liah Yoo's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Subscribers: 1.22M
- Average Video Length: 38:33
- Video Views: 7.7M
Content Focus
- Liah Yoo creates skincare routines and tips, offering advice on effective skincare practices and ingredient insights.
- Her content includes self-care and lifestyle advice, focusing on making self-care more approachable and integrating it into daily life.
- She also shares product reviews and recommendations, particularly highlighting sustainable and transparent skincare products from her brand, KraveBeauty.
8. The Lineup
Who is The Lineup?
The Lineup, a YouTube channel known for its sports content and countdowns, joined the platform on an unspecified date. The channel is a part of the WatchMojo network, focusing on delivering engaging sports-related videos. For more about The Lineup, visit their YouTube channel.
The Lineup, a YouTube channel associated with WatchMojo, is based in the United States.
Audience
The Lineup's audience primarily consists of sports enthusiasts who enjoy engaging with countdowns and sports-related content. For instance, their video "10 WWE Cage Matches" garnered 377 views within three days, while "20 Athletes Caught Cheating on Live TV" attracted 2.3K views in just 13 days, indicating a strong interest in both wrestling and controversial sports moments.
Key Metrics
The Lineup is a YouTube channel known for its sports content and countdowns.
- Subscribers: 821
- Average Video Length: 13 minutes and 6 seconds
- Video Views: 2.4K
Content Focus
- The Lineup creates sports-related countdowns, such as "10 All Time NBA Super Teams" and "10 WWE Cage Matches."
- Their content includes controversial sports moments, like "20 Athletes Caught Cheating on Live TV."
- They also produce lists of top sports events and figures, providing engaging and informative content for sports enthusiasts.
9. FashionByAlly
Who is FashionByAlly?
FashionByAlly, whose real name is Ally Chen, is a YouTube fashion and beauty guru who joined the platform on March 04, 2007. She is known for her engaging content that includes fashion lookbooks, travel vlogs, and styling tips. For more about FashionByAlly, visit her YouTube channel.
FashionByAlly is based in San Francisco, California, where she creates content focused on fashion, beauty, travel, and food.
Audience
FashionByAlly's audience primarily consists of young adults and women who are passionate about fashion, beauty, and lifestyle content. For instance, her video "What $3850 gets you in San Francisco, Ca | small apartment tour, bright, cozy vibes" appeals to viewers interested in home decor and urban living, while "Help Pick My Chinese Wedding Dress?? Qipao (Try on)" engages those planning weddings and seeking cultural fashion inspiration.
Key Metrics
FashionByAlly's YouTube channel showcases impressive statistics that highlight her influence and reach.
- Subscribers: 973K
- Average Video Length: 7.23 minutes
- Video Views: 19,234
Content Focus
- FashionByAlly creates fashion lookbooks and styling tips, offering seasonal outfit ideas and fashion trends.
- Her content includes travel vlogs, showcasing her adventures in various cities and providing travel tips.
- She also shares beauty tutorials and product recommendations, focusing on makeup and skincare.
10. Gothamista
Who is Gothamista?
Gothamista, whose real name is Renee, is a beauty and skincare enthusiast who joined YouTube on October 7, 2014. She is known for her detailed reviews and recommendations of both high-end and affordable skincare products. For more about Gothamista, visit her YouTube channel.
Gothamista is based in New York City, having moved there after being born in Hong Kong.
Audience
Gothamista's audience primarily consists of beauty and skincare enthusiasts, predominantly women, ranging from young adults to middle-aged individuals. For instance, her video "Facial Gua Sha and Acupressure Massage" has garnered 4.2 million views, indicating a strong interest in skincare techniques, while "Face Oils - What's Best For Your Skin Type?" with 2.5 million views highlights the audience's preference for detailed product recommendations.
Key Metrics
Gothamista, a YouTube channel run by Renee, offers detailed reviews and recommendations of skincare products.
- Subscribers: 689K
- Average Video Length: 10-12 minutes
- Video Views: 4.2M
Content Focus
- Gothamista creates skincare routines and product reviews, offering detailed guidance on effective skincare practices and product recommendations.
- Her content includes seasonal skincare tips, such as "Winter Skincare Must-Haves" and special deals like "Black Friday Deals."
- She also shares lifestyle and beauty tips, providing insights into hair and scalp treatments, as well as general beauty advice.
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