Top 10 American Fashion Youtubers to Watch in 2025

In this article, we'll dive into the Top 10 American Fashion YouTubers, showcasing the unique styles and influences of creators like Jenn Im, Bethany Mota, Claudia Sulewski, Chriselle Lim, and Patricia Bright. We'll explore their fashion journeys and what makes them stand out in the ever-evolving world of fashion.

1. Jenn Im

Who is Jenn Im?

Jenn Im, whose real name is Jenn Im, is a Korean-American YouTube star known for her channel ClothesEncounters. She joined YouTube on March 11, 2010, and has since amassed a significant following with her engaging content. Jenn's channel features a mix of fashion, lifestyle, and personal vlogs, making her a prominent figure in the online fashion community.

For more about Jenn Im, visit her YouTube channel.

Jenn Im is based in Los Angeles, CA.

Audience

Jenn Im's audience primarily consists of young women in their teens to early thirties who are passionate about fashion, beauty, and lifestyle content. For example, her viewers often engage with her "Get Ready With Me" videos and fashion hauls, seeking inspiration for their own personal style and beauty routines.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for Jenn Im's YouTube channel:

Subscribers: 2.4M
Average Video Length: 12 minutes
Video Views: 300M

Content Focus

Jenn Im creates fashion hauls, where she showcases and reviews her latest clothing purchases, providing her audience with style inspiration and shopping tips.
Her channel features "Get Ready With Me" videos, where she shares her beauty routines and makeup tutorials, offering a personal glimpse into her daily life.
Jenn also produces lifestyle vlogs, documenting her travels, home decor projects, and personal experiences, giving her viewers a well-rounded look at her life beyond fashion.

2. Bethany Mota

Who is Bethany Mota?

Bethany Mota, whose real name is Bethany Noel Mota, is a prominent YouTube content creator known for her engaging lifestyle and fashion videos. She joined YouTube on June 8, 2009, and has since garnered a substantial following with her creative and relatable content. For more about Bethany Mota, visit her YouTube channel.

Bethany Mota is based in the United States, with her birthplace being Merced, California.

Audience

Bethany Mota's audience primarily consists of teenagers and young adults who are passionate about fashion, beauty, and DIY projects. For instance, her viewers frequently engage with her "Back To School: Life Hacks + DIY’s + GIVEAWAY!" videos and "Christmas Decorate With Me!" content, seeking inspiration for their own creative endeavors and lifestyle routines.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for Bethany Mota's YouTube channel:

Engagement Rate: 3.61%
Subscribers: 9.4 million
Average Video Length: 12.18 minutes
Video Views: 177.52 million

Content Focus

Bethany Mota creates engaging DIY projects, offering her audience creative and practical ideas for home decor and personal projects.
Her channel features routine videos, where she shares her daily habits and lifestyle tips, providing a personal glimpse into her everyday life.
Bethany also produces themed content, such as holiday preparations and seasonal vlogs, which resonate well with her audience during special times of the year.

3. Claudia Sulewski

Who is Claudia Sulewski?

Claudia Sulewski, a prominent YouTube content creator, joined the platform on November 2, 2009. Known for her engaging lifestyle and fashion videos, Claudia has amassed a significant following with her relatable and creative content. For more about Claudia Sulewski, visit her YouTube channel.

Claudia Sulewski is based in Chicago, IL, where she was born and raised.

Audience

Claudia Sulewski's audience primarily consists of young adults and teenagers who are passionate about lifestyle, beauty, and fashion. For instance, her viewers frequently engage with her monthly vlogs like "october" and "september, a new chapter," which feature personal experiences, travel adventures, and fashion insights.

Key Metrics

Based on the insights from vidIQ, here are some key statistics for Claudia Sulewski's YouTube channel:

Engagement Rate: 4.54%
Subscribers: 2.46M
Average Video Length: 22.95 minutes
Video Views: 150.3M

Content Focus

Claudia Sulewski creates engaging vlogs that offer a personal glimpse into her daily life, travel adventures, and lifestyle updates.
Her content includes product reviews and recommendations, providing her audience with insights into her favorite beauty and lifestyle products.
Claudia also produces themed content, such as monthly vlogs and special series like "Get In Touch With Your Body," which resonate well with her viewers.

4. Chriselle Lim

Who is Chriselle Lim?

Chriselle Lim, a second-generation Korean-American, is a renowned fashion, beauty, and lifestyle content creator who joined YouTube on January 26, 2008. Known for her engaging and stylish videos, Chriselle has built a significant following by sharing her expertise and personal stories. For more about Chriselle Lim, visit her YouTube channel.

Chriselle Lim is based in the United States, with her birthplace being Texas.

Audience

Chriselle Lim's audience primarily consists of fashion enthusiasts and young to middle-aged adults who are drawn to her personal stories and lifestyle content. For instance, her video "My Divorce Story" resonates deeply with viewers interested in personal life experiences, while "How I Style My Tiffany & Co. Jewelry This Holiday" appeals to those seeking fashion and styling inspiration.

Key Metrics

Chriselle Lim's YouTube channel showcases her expertise in fashion, beauty, and lifestyle content.

Subscribers: 765K
Average Video Length: 10 minutes and 7 seconds
Video Views: 67K

Content Focus

Chriselle Lim creates fashion and style content, offering tips on how to style jewelry and holiday outfits.
Her channel features personal life videos, sharing experiences like her divorce story and family life.
Chriselle also produces lifestyle content, covering travel, relationships, and personal growth.

5. Patricia Bright

Who is Patricia Bright?

Patricia Bright, a renowned beauty and fashion YouTuber, joined the platform on February 21, 2009. Known for her engaging content that includes makeup reviews, fashion hauls, and lifestyle advice, she has amassed a substantial following. For more about Patricia Bright, visit her YouTube channel.

Patricia Bright is based in England.

Audience

Patricia Bright's audience primarily consists of females interested in fashion, beauty, and lifestyle content. For instance, her viewers frequently engage with her "THE ULTIMATE CLOTHING REVIEWS" and "5 Ways to Reset your Life that Are not Toxic - Stop self sabotage!" videos, seeking both style inspiration and personal development tips.

Key Metrics

Patricia Bright's YouTube channel showcases her expertise in fashion, beauty, and lifestyle content.

Subscribers: 2.75M
Average Video Length: 8 minutes and 24 seconds
Video Views: 63,128

Content Focus

Patricia Bright creates fashion and beauty tutorials, offering her audience practical tips and reviews on the latest trends and products.
Her channel features personal development and lifestyle advice, including videos on self-love, life resets, and personal growth.
Patricia also shares vlogs about her daily life, providing a personal glimpse into her experiences and home transformations.

6. Niki and Gabi

Who is Niki and Gabi?

Niki and Gabi, whose real names are Niki DeMar and Gabi DeMartino, are twin sisters who joined YouTube on September 3, 2012. Known as the "Opposite Twins" due to their contrasting styles and personalities, they have garnered a significant following with their diverse content, including fashion, beauty, and lifestyle videos. For more about Niki and Gabi, visit their YouTube channel.

Niki and Gabi are based in the United States.

Audience

Niki and Gabi's audience primarily consists of teenagers and young adults who are drawn to their diverse content, including fashion, beauty, and lifestyle videos. For instance, their viewers frequently engage with their "SISTER vs SISTER" challenges and "NIKI and GABI REALITY SHOW" episodes, seeking both entertainment and style inspiration.

Key Metrics

Niki and Gabi's YouTube channel showcases their diverse content and significant following.

Subscribers: 9.31M
Video Views: 48M

Content Focus

Niki and Gabi create entertainment content that highlights their contrasting styles and personalities through challenges, pranks, and lifestyle videos.
Their channel features reality shows and themed series such as "SISTER vs SISTER" and "NIKI and GABI TAKE BAHAMAS," which engage viewers with their dynamic interactions and adventures.
They also produce fashion and beauty content, including shopping hauls, style challenges, and DIY projects, catering to their audience's interests in trends and personal style.

7. Lauren Elizabeth

Who is Lauren Elizabeth?

Lauren Elizabeth, whose real name is Lauren Elizabeth, is a prominent YouTube content creator known for her lifestyle and personal vlogs that focus on personal style, self-care, and healthy living. She joined YouTube on February 3, 2011, and has since amassed a substantial following with her engaging and relatable content. For more about Lauren Elizabeth, visit her YouTube channel.

Lauren Elizabeth is based in Chicago, Illinois.

Audience

Lauren Elizabeth's audience primarily consists of young women in their late teens to early 30s who are passionate about personal style, self-care, and healthy living. For instance, her viewers frequently engage with videos like "Boosting My Recent Mood With All Things Fall Shopping, Cooking and Family Pumpkin Patching!" and "We Got ENGAGED! And BOUGHT A HOUSE!" seeking inspiration for their own lifestyle and personal growth.

Key Metrics

Lauren Elizabeth's YouTube channel showcases her expertise in personal style, self-care, and healthy living.

Subscribers: 1.22M
Average Video Length: 18 minutes and 59 seconds
Video Views: 25,303

Content Focus

Lauren Elizabeth creates lifestyle content that focuses on personal style, self-care, and healthy living, aiming to provide raw and real conversations about life, style, and wellness for modern women.
Her videos often include personal vlogs that offer an unfiltered and transparent look into her life, such as "We Got ENGAGED! And BOUGHT A HOUSE!" and "Our First Family Halloween & Following The PLAN Not The MOOD!"
Lauren also produces self-care and wellness content, sharing her experiences and challenges to inspire her followers to embrace their true selves and curate their best lives.

8. Tess Christine

Who is Tess Christine?

Tess Christine, a beauty and fashion guru, joined YouTube on April 20, 2008. Known for her engaging lifestyle content, Tess has amassed over 2.28 million subscribers by sharing her personal experiences, travel adventures, and fashion tips. For more about Tess Christine, visit her YouTube channel.

Tess Christine is based in the United States, with her birthplace being Wisconsin.

Audience

Tess Christine's audience primarily consists of young to middle-aged women who are passionate about travel, fashion, and family life. For instance, her viewers frequently engage with her travel vlogs to destinations like Mykonos and her baby updates, seeking both style inspiration and relatable family content.

Key Metrics

Tess Christine's YouTube channel showcases her engaging lifestyle content, including travel adventures and fashion tips.

Subscribers: 2.28M
Average Video Length: 15 minutes and 38 seconds
Video Views: 46,443

Content Focus

Tess Christine creates lifestyle content that includes vlogs documenting her travels, daily life, and personal experiences.
Her channel features makeup, hair, and fashion tips, offering practical advice and tutorials for her audience.
Tess also produces family and baby updates, sharing her journey through motherhood and family life.

9. Aspyn Ovard

Who is Aspyn Ovard?

Aspyn Ovard, a well-known beauty and fashion guru, joined YouTube on January 22, 2011. She has amassed a significant following with her engaging content, including beauty tutorials, DIY videos, and "Outfit of the Week" segments. For more about Aspyn Ovard, visit her YouTube channel.

Aspyn Ovard is based in the United States, specifically in Utah.

Audience

Aspyn Ovard's audience primarily consists of young women and mothers who are passionate about family life, beauty, and fashion. For instance, her viewers frequently engage with her "unexpected labor + delivery of baby girl #2!! our birth vlog 💕" video, seeking relatable content on motherhood and personal life updates.

Key Metrics

Aspyn Ovard's YouTube channel showcases her engaging content, including beauty tutorials, DIY videos, and "Outfit of the Week" segments.

Subscribers: 2.02M
Average Video Length: 15 minutes and 22 seconds
Video Views: 5.8M

Content Focus

Aspyn Ovard creates lifestyle content, focusing on personal life updates, family moments, and daily routines.
Her channel features motherhood content, including pregnancy, childbirth, and parenting experiences.
Aspyn also produces emotional and personal videos, discussing personal challenges such as dealing with trauma and divorce.

10. Alisha Marie

Who is Alisha Marie?

Alisha Marie is based in Riverside, California, where she continues to create her engaging fashion and beauty content.

Audience

Alisha Marie's audience primarily consists of young women aged 18-34 who are passionate about lifestyle, beauty, and fashion. For instance, her viewers frequently engage with videos like "50+ Gift Ideas!! Ultimate *IT GIRL* Holiday Gift Guide 2024!!" and "Fall Clothing Haul 2024: Revolve, SKIMS, Vintage Shopping, and More!!", seeking inspiration for their own style and daily routines.

Key Metrics

Alisha Marie's YouTube channel showcases her engaging fashion and beauty content.

Subscribers: 7.99M
Average Video Length: 18 minutes and 53 seconds
Video Views: 7,726,989

Content Focus

Alisha Marie creates lifestyle content, including morning routines, get-ready-with-me sessions, and personal vlogs.
Her channel features fashion hauls and gift ideas, offering practical advice and inspiration for her audience.
Alisha also engages in challenges and collaborations, such as "Truth or Drink" videos, adding an entertaining and interactive element to her content.

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